The Brand-New Scent from Lancome honours Femininity, Strength, and Empowerment

By: WE Staff | Friday, 14 October 2022

In the wake of modern femininity and in accordance with revolution and changes in women, Lancôme has released Idôle, a brand-new feminine fragrance with musky chypre floral notes.

In order to generate a note that is consistent with the flower and is verdant, tender, fresh, and sensual, the perfume crystallises a "clean" smell that symbolises purity with its core aroma of a rose.

Idôle is given its full elegance by the addition of a jasmine and a combination of white musk.

Bergamot Italy Essence and Pear Accord make up the fragrance's top notes, while Clean and Glow Accord and Isparta make up the scent's middle base. India, Centifolia Rose Absolute, Rose Water, and Rose Petal Essence Super infusion of jasmine grandiflorum. Jasmine Sambac Absolute, Jasmine Grandiflorum Egypt Absolute, and the final foundation of Madagascar Vanilla Premium Extract, Muscs, and Indonesian Patchouli Heart Essence.

The word "Idôle" is a representation of achievement that makes women into role models and leaders, and the bottle features the world's slimmest design at only 15mm thick to highlight its strictly geometric structure and ideal proportions.

Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina, three female perfumers with distinct identities from three different countries, came up with the innovative invention.

Together, their skills were used to create the notes for Idôle, which were based on the fragrance's original clean accord and combined individual contributions.

Carmen Wong Jia woon, the Lancome Malaysia Education Manager, described the fragrance as a modern elegance floral perfume that gives wearers a sense of femininity and individuality in an interview with Sinar Daily.

According to her, the three perfumers combine various notes from the elements to give the fragrance a fine structure. This one stands out because, when we discuss flora, we are referring to the flowers that are used as ingredients.

“We also have clean soft chic accord inside, so it will give you the opposite kind of sensation.

The top note is actually Bergamot, you will feel like it is very citrusy but it has a smooth transition into the rose ‘flora’ and woody scent,” she told Sinar Daily.

When asked why Daiyan Trisha was selected as the local face of the fragrance, she responded that they were drawn to the personality of the person who stands for empowerment and fearlessness.

"You are the future leader of yourself, and she is the perfect ambassador who really exhibits the personality that we are seeking for. We want our females to rise and be themselves.

She is like a blazing star, so it truly aligns with the message we want to convey to consumers. The same is true of Zendaya; the way she represents the entire scent as the independence of spirit, ensuring that you do whatever you want, she continued.

Carmen added that the bottle's sleekness and thickness, which mimic a smartphone, make it one of the fragrance's strongest characteristics.

“Very sleek, very light and you can carry it everywhere you like. “The reason why it is designed like a smartphone is because the world is changing so fast and we need something that is easy to wear and carry around. Hence, the inspiration of the design,” she added.