TCL and Shyla Heal Collaborate to Promote the "TCLForHer" Platform and Encourage Women to Redefine Greatness

By: WE Staff | Wednesday, 12 October 2022

The global campaign #TCLForHer, a self-sustaining inspirational ecosystem where women inspire and encourage women to redefine greatness through the TCL platform, is entering a new phase, according to TCL Electronics, a significant player in the global television and consumer electronics industry.

TCL is of the opinion that technology can empower women and spur change, and that doing so will be essential to achieving many of the world problems we face today.

Shyla Heal, a rising basketball star and TCL Company Ambassador, is working with the top electronics brand to elevate the #TCLForHer campaign and the official TCLForHer website to a larger audience through their exciting new partnership.

Shyla Heal, a TCL brand ambassador, redefines greatness

Shyla constantly aims for the highest quality and to be an inspiration, just like TCL. Shyla, a point guard for the Sydney Uni Flames basketball club, was named the Australian Youth Player of the Year in 2020. She is an obvious choice as a partner for this TCL campaign because she has found success on her own terms.

"There is a greatness in being real, my true self, the good, the bad and all of it in between. I don't pretend and I don't need to be anyone else. Everybody has their own greatness. You need to be true to yourself. Be real. That's personal greatness," said Shyla Heal.

TCL Creates Momentum for Women's Empowerment

TCL has a long history of supporting global initiatives that aim to empower women and girls and help them grow as individuals. In 2020, TCL, a global partner of the FIBA International Basketball Federation, was honoured to join the campaign "Her World, Her Rules" to support women's and girls' basketball. The initiative encouraged women and girls to enhance their confidence through a variety of events offered in collaboration with National Federations throughout the world. It also boosted the number of female players.

Through the Huameng Foundation, which funds a number of female-focused programmes and educational initiatives, including one that allowed 600 young women from disadvantaged families to finish high school and pursue higher education, TCL is also dedicated to empowering young women and fostering their aspirations.

Technology, according to TCL, has the potential to further challenge unfair biases and raise expectations in our society. The TCLForHer platform features stories that highlight the wisdom of women navigating their own paths, how they defy convention, and the women who inspired them. TCL will also share tales of women's bravery, resiliency, and commitment to their objectives and values in the face of difficulty.

Women get important insights for self-discovery and learn from the opinions of others. In the end, #TCLForHer shares women's drive to redefine excellence.

Redefining excellence for the better

TCL has long been at the forefront of innovation, providing high-quality goods and services that improve daily life and encourage greatness. Through its cutting-edge technologies and extensive projects and campaigns that cover education, sport, and enhancing all facets of women's lives, the corporation will keep up its dedication to empowering women and girls around the world. TCL gives girls and women the tools they need to discover their authentic selves, recognise their true worth, and redefine greatness according to their own standards by encouraging them to explore their uniqueness and pursue their hobbies.