Swedish Retail Player H&M Appoints Yanira Ramirez as Country Sales Manager for India

By: WE Staff | Wednesday, 24 February 2021

Global apparel retailer H&M has announced the appointment of Yanira Ramirez as its new country sales manager for India. She succeeds Janne Einola, H&M India's country head who stepped down from his position last year and will head the India operations based out of H&M India’s head office in New Delhi.

An official statement adds, “Previously Global Sales Manager for &Other Stories, Yanira takes over as H&M India’s new Country Sales Manager and will be based out of H&M India’s head office in New Delhi.”

A qualified lawyer Yanira came onboard H&M Group18 years ago and has served across various roles such as global sales manager and more. Originally from Mexico, her journey with H&M began in the UK as a sales adviser in the store and then moved on to become an Area Manager. She later went on to become Country HR for H&M UK & IE before joining the Global Sales and operations HR team in Sweden.

The appointment as country sales manager comes is well aligned with H&M’s growing focusing on rapid expansion. The fast fashion retail giant has been aggressively expanding after entering India in 2015 and has opened 50 stores across 25 Indian cities. H&M has also managed to create a strong presence online through its own website and e-commerce website Myntra. H&M recently also launched a digital loyalty program.

The Swedish retail player also owns brands such as COS, & Other Stories, Weekday, Arket, Afound and H&M Home.

According to financial filings, H&M has witnessed a 22 percent decline in India net sales between Dec 2019 to Nov 2020 as compared to 20 percent decline in company’s net sales globally.