A funding round led by Lok Capital and Sharrp Ventures provided $5 million to the baby care company SuperBottoms, the company announced on Wednesday. This amount will be used to increase the company's offline presence through more stores and introduce more products for mom and baby care.
The startup announced in July that Bollywood actress Alia Bhatt had donated an undisclosed amount to the company and will be the brand ambassador of it.
Pallavi Utagi, founder of SuperBottoms mentioned the aim of the company which is to spread awareness about cloth diapering to more people all over the nation. She further stated that they are excited to collaborate with investors who focus on consumers such as Lok Capital, Sharrp Ventures, Saama Capital, and DSG Consumer Partners. They are dedicated to building a strong brand for kids.
SuperBottoms, a company founded by Pallavi Utagi in 2016 offers a sustainable approach to mother and baby care. The consumers of this company have responded favorably to the creative approach to eco-friendly baby products. Venky Natarajan, managing partner of Lok Capital, praised the company for its commitment and excellence towards a healthy environment.
The company provides cotton langots, potty training pants, period underwear, and many other products on e-commerce sites like Amazon.
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