Sharmista Dev Joins Saatchi, BBH & Propagate as East Head

By: Women Entrepreneurs Review Team | Monday, 20 July 2026

Sharmista Dev, an industry veteran with experience in brand strategy, business development and integrated marketing communications, joins Saatchi & Saatchi, BBH and Propagate as Head of Growth – East. Sharmista has shared the news of her appointment in a LinkedIn post, stating that she is very happy to be part of the Publicis Groupe collective and look forward to supporting their future plans in the east.

Sharmista shared that she is excited to be part of a collaborative ecosystem, which will combine the legacy and creative strengths of Saatchi & Saatchi India and BBH India with digital-first capabilities of Propagate India. It is good that the three agencies have complementary skills, and that provides a solid foundation for authentic and more extensive brand collaborations throughout the region, she added.

Sharmista added that she'll be collaborating with “ambitious brands” and “talented teams to create impactful growth stories” in eastern India, in her LinkedIn post. Having long-term client relationships and providing strategic business solutions is key in a dynamic and competitive marketing environment, she said.

Key Highlights:

• Sharmista Dev joins Saatchi & Saatchi, BBH and Propagate as Head of Growth – East
• She will drive business growth and strengthen client partnerships across eastern India
• Previously, she served as Head of East at Reinfusion Brand Solutions

Sharmista will be expected to build strong client relationships, identify new business opportunities and develop new agency presence in key markets in eastern India, as Head of Growth – East. Her appointment follows Publicis Groupe's ongoing strengthening of its regional leadership teams to speed up business growth and provide integrated solutions in creative, digital and brand communications. In the past, the group has been expanding leadership roles in the North and East regions as part of its overall expansion plan.

With a wealth of industry experience, Sharmista is a key contributor to your organization. Prior to joining Saatchi & Saatchi, BBH and Propagate, she was Head of East at Rediffusion Brand Solutions, leading business development and client relationships in the East.

She has worked in a variety of top-tier advertising and communications agencies over the years. She has served in management positions as a leader at PromotEdge, 82.5 Communications, Bates CHI & Partners, and Ogilvy where she was involved in brand strategy, integrated marketing campaigns, and business expansion initiatives. During her tenure at Eveready Industries India, she also provided corporate experience, which added to her agency and client side marketing experience.

Qualified in traditional advertising, integrated communications and digital marketing, Dev brings a wealth of experience to the table, making her a seasoned business leader noted for building high performing teams and cultivating client relationships. Her background covers strategic planning, business growth and brand development and she is well-equipped to spearhead growth activities of the agency network in eastern India.

Her appointment is part of Saatchi & Saatchi, BBH and Propagate's ongoing aim of promoting regional leadership and improving their capacity for integrated marketing solutions. The trend of brands looking for a one-stop creative, media and digital solution means that seasoned professionals like Sharmista are poised to be vital forward-thinkers in helping to drive business growth and build long-term client relationships in the region.