Sharmin Ali's Deeptech Startup Instoried raises Funding from Rockstud Capital

By: WE Staff | Friday, 26 March 2021

Bangalore-based content intelligence platform, Instoried has raised an undisclosed amount of funding from Rockstud Capital. The company will utilize the funds towards reaching out to newer geographies for their existing tool as well as the recently launched tool for individuals (B2C).

Founded in 2019 by Sharmin Ali, Instoried is an augmented writing platform that improves customer interest and engagement. The platform allows content writers in e-commerce, news, FMCG, and other verticals to optimize emotions in their marketing content.

The company had earlier raised $1.5 million from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Jain Angel Network, London-based JPIN, and a US-based VC in their earlier round.

Speaking about the investment, Sharmin Ali, Founder & CEO, Instoried, said: "I am happy to associate with Rockstud and am looking forward to building a great company together. We will be using the funds to market our product globally as we recently went B2C. Exciting times lie ahead of us as we are exponentially growing in the US market."

The startup has recently launched its Content Emotional Intelligence tool for individual content creators to curate their content pieces.

Abhishek Agarwal, Managing Partner, Rockstud Capital, said, "Today, there is so much content that is pushed to consumers that as a brand, it becomes difficult to know the impact it has had on their mind. With Instoried's proprietary AI-based tool, brands are now able to better gauge the emotional quotient of their content even before it is published and hence are able to be more effective in their communication.”