Sanjita Dogra Urges Women's Entrepreneurship in Jammu & Kashmir

By: Women Entrepreneurs Review Team | Wednesday, 21 October 2026

Sanjita Dogra, Jammu and Kashmir BJP State General Secretary and Headquarters In-charge, has laid emphasis on economic empowerment, skill development and women entrepreneurship as a stepping stone to create a self-reliant and progressive society. She pointed to the need to increase awareness of government welfare schemes, financial assistance and business opportunities that can make women financially independent and make them sustained livelihood.

Addressing a weekly public meeting at Pt. Premnath Dogra Bhawan in Kachi Chawni, Jammu, on October 20, Sanjita said women must be encouraged to access government initiatives designed to strengthen their social and economic independence. Creating awareness on welfare policies, entrepreneurship opportunities, skill training, programs supporting women's participation in economic activities were the main issues in the meeting.

Sanjita said that women have a lot of talent, creativity and determination, but need proper guidance,  encouragement and institutional support to convert their talent into viable economic opportunities. She emphasized the importance of providing women with information on financial support, vocational training and marketing opportunities to enable them to build their business ideas into viable businesses and earn incomes for their households.

Key Highlights

• Sanjita Dogra stresses financial independence through women’s entrepreneurship
• Government schemes can support women-led businesses and sustainable livelihoods
• Local products offer opportunities for income generation and traditional preservation

A key focus of Sanjita’s address was the growing contribution of women entrepreneurs across Jammu and Kashmir. She mentioned their participation in the preparation, marketing, and manufacturing of millet-based food products; environmentally friendly products; handicrafts and other locally made food products. Through these activities women can earn money and utilize local resources, local knowledge and indigenous skills.

Sanjita also highlighted the need to promote the ‘Vocal for local’ initiative which aims at producing and consuming local products. Women entrepreneurs in food processing, handicraft and eco-friendly products manufacturing can play their role in the rural entrepreneurship, local economic development and generation of livelihood. These businesses have the potential to grow beyond the local market and customer base with proper training, funding and market opportunities.

She urged women entrepreneurs to take benefit of the schemes launched by the government such as Stand-Up India schemes, Self-Help Groups (SHGs) scheme, Pradhan Mantri Mudra Yojana, etc. These can offer opportunities for financial support, enterprise development and collective economic participation, depending on the criteria for eligibility of individual schemes.

The importance of institutional support in promoting small business among women was also appreciated. Deepak Gupta, industries Cell State Convener of BJP-Jammy, pointed out the need to link the young women entrepreneurs with the industrial development programs, banks and market players. He assured that guidance would be provided to women seeking to establish small enterprises, helping them understand the support systems available for business development.

Dr. Sanjay Koushal, Associate Professor at SKUAST University, was also present at the meeting.

In Sanjita’s address, the importance of a combination of financial inclusion, skill development, entrepreneurship training and market connectivity to bolster women's economic participation was emphasized. Government schemes can be encouraged and support systems made more accessible to improve awareness among women and help them transition into sustainable business ventures from small-scale livelihoods.