- Allen Solly has announced tennis star Sania Mirza to be the first brand ambassador for Allen Solly Woman
- The collaboration is centered around the themes of confidence, uniqueness, and expression through fashion
Allen Solly, a division of Aditya Birla Lifestyle Brands Limited (ABLBL), has appointed tennis player and international style ambassador Sania Mirza as the inaugural ambassador of their Allen Solly Woman brand. The collaboration intends to embody confidence, individuality, and self-expression in fashion.
Sania, the eminent athlete and symbol of sport, has received numerous accolades, including the Major Dhyan Chand Khel Ratna Award (2015) and the Padma Bhushan (2016).
She has achieved numerous triumphs in sports; moreover, the tennis star is a top player with a high-fashion style, who inspires women to be successful while remaining authentic to them.
Discussing her partnership, Sania mentioned that she resonates with Allen Solly's meaning of being you, and she looked forward to helping women to own their confidence coupled with style.
Allen Solly's Chief Business Officer, Richa Pai, added that for Allen Solly, the same conviction of confidence, difference, and resilience resonate with the brand's objective of celebrating the new age woman through fashion.
Allen Solly Womenswear has focused on redefining Indian women's fashion, delivering professional work wear, stylish casual wear, and a wide range of handbags. The brand is committed to encouraging women to be themselves.
A new film featuring Sania will be released soon to celebrate the partnership and to bring to light the brand's new story for Allen Solly Women worth.
