Sanchita Roy has been appointed as the new head of strategy by global communication group, Havas Media Group’s Indian arm.
Roy had come on board to head Havas Media Group India’s operations in Mumbai last year. In her new role, she will take charge of heading the growth plan for Havas Media Group India and leading strategic investments for its clients while continuing to report to Mohit Joshi, CEO, Havas Media Group, India.
Roy comes armed with 19 years of experience in media planning and strategy across varied organizations. In her previous role, she headed the strategy function for Omnicom India across both agency brands, OMD & Ph.D. She was responsible for launching Ph.D.’s India-focused strategic planning process, Source. A renowned thought-leader, she also has several articles to her name. Her previous stints also include Wavemaker and Mindshare. She also brings varied industry experience from FMCG, telecom, tourism, and the auto sector.
Speaking about Roy’s new appointment, Mohit Joshi, CEO, said, “Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax, and more. Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita’s vast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.”
Sanchita Roy, said, “The last year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavor would be to understand these shifts and deliver Meaningful Media for our clients, using data, technology, and content. I am excited about this opportunity and look forward to adding value and partnering with Havas Media Group India in its new growth journey.”
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