The Times Network has officially announced the name of Rubika Liyaquat as the senior executive Editor of its Hindi news channel Times Now Navbharat. She will also take over editorial operations, thus enhancing the network's leadership team as Vice President – Special Projects. Her office will be in the network's Noida office.
With the appointment, Times Network has strengthened its editorial leadership as it grows stronger in the Hindi news broadcast segment. As an experienced journalist, with a span of nearly 20 years in Television journalism, political reporting, prime time news presentation and news room management, he is one of the ‘face of the Indian broadcast media.
With 19 years of professional experience, Rubika has earned a reputation for her deep knowledge of political news, election coverage, public affairs and current affairs programming. During her career, she has worked for several major televisions news networks and has been affiliated with some of the most well-known news networks in the country.
Rubika has worked as Consulting Editor and Prime-Time Anchor at Network18 India, and has anchored several major news shows and reported on key events in the country. She has familiar faces among the viewers of Hindi news due to her experience of dealing with major news and her discussing the issues in prime time.
Key Highlights:
- Rubika Liyaquat joins Times Now Navbharat as Senior Executive Editor and VP – Special Projects
- Brings 19+ years of journalism experience in political reporting, anchoring, and newsroom leadership
- Previously worked with Network18, ABP News, Zee News, News24, Bharat24, and Live India
Throughout the years, Rubika has worked as an anchor and editor for various media outlets, including Al Jazeera English, the BBC World Service, and the BBC World Service International. She has had a long stint at ABP News, Zee News, News24, Bharat24 and Live India. They were assignments in which she reported on a variety of national and political stories, and participated in newsroom strategy and editorial decisions.
Rubika is likely to play a key role in shaping the channel's editorial agenda, enhancing content quality and aiding in the implementation of special editorial projects at Times Now Navbharat. In addition, as Vice President – Special Projects, she will also most likely be responsible for spearheading strategic programming and building impactful news properties designed to grow audience engagement.
The appointment builds on Times Network's ongoing efforts to build a stronger editorial leadership team with seasoned journalists who can offer a wealth of industry knowledge and an understanding of new audiences' preferences. With the growing competition in the Hindi news publication sector in India, veteran newsroom leaders are now playing a crucial role in swaying the content strategy and establishing trust with viewers.
Rubika's transfer to Times Now Navbharat is likely to further bolster the channel's foothold in the Hindi newsstream. Her extensive media background, political reporting and TV news presentation, will be able to help her guide the channel's editorial direction and further growth plans.
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