Rini Nandy Takes Charge as Head of Marketing at babyshop India

By: Women Entrepreneurs Review Team | Tuesday, 14 July 2026

Rini Nandy has been appointed as the Head of Marketing at babyshop India, marking a significant leadership move for the retail brand as it strengthens its presence in the Indian market. She announced her new role through a LinkedIn post, expressing enthusiasm about the opportunity to lead the brand's marketing strategy and contribute to its growth journey in India.

In the announcement, Rini said, “She was very excited to commence the role of Head of Marketing for babyshop India as it was coming back to one of her favourite organizations, Landmark Group”.

The move is indicative of babyshop India's efforts to increase brand visibility, engagement and market reach as it builds on its presence in the expanding baby and children's retail market in the country. Rini’s appointment to Landmark Group is also testament to her enduring relationship with the company and her passion for playing her part in its future expansion.

Key Highlights

• Rini Nandy becomes the new Head of Marketing at babyshop India
• After managing American Eagle marketing returns to Landmark Group
• Has a wealth of retail, e-commerce and brand marketing experience

Prior to joining babyshop India, Rini worked as the Head of Marketing – American Eagle (India) at Aditya Birla Lifestyle Brands Limited which involved her in spearheading brand strategy, marketing campaigns, consumer engagement initiatives and overall brand growth in the Indian market for the fashion retailer American Eagle. In her time there, she helped shape the brand's presence and helped carry out marketing campaigns that catered to changing trends in consumer tastes.

Rini has a proven record of 15 years in fashion and retail and has successfully created integrated marketing campaigns and campaigns that have made an impact in the minds of the brand's consumers. She has a broad base of experience on retail, ecommerce, creative agencies, and digital marketing, gaining her well-rounded knowledge of the changing consumer landscape of today.

She has experience in brand management, brand partnerships, category marketing, campaign planning and execution, stakeholder management and customer engagement. She has a diverse background of working in various aspects of business which has helped her lead cross-functional teams and implement marketing campaigns that not only build brand awareness but also contribute to business growth.

Rini’s hiring coincides with a retail sector in India that is seeing a rising demand for premium baby and children's products, presenting new challenges for brands to enhance their customer engagement and relationship strategies through innovative marketing and omnichannel communication and messaging. Her expertise in brand establishment and running consumer-centric campaigns is expected to make her a key asset in boosting babyshop India's market footprint and brand perception.

Her transition to Landmark Group is yet another feather in her cap and a testament to her trust in the vision of the group for the Indian market. In her role as Head of Marketing, Rini will spearhead strategic marketing efforts, customer experience initiatives, and contribute to the company's broader growth goals for the future.

Rini Nandy's diverse background in retail, fashion, digital marketing, and e-commerce will bring a strategic, creative, and consumer-centric approach to babyshop India as it continues to grow and engage customers throughout the country.