RealTalk for Business Growth Program Set to Help Women Entrepreneurs Flourish

By: WE STAFF | Tuesday, 27 October 2020

To provide women entrepreneurs, entry to pivotal enterprise assets, RealTalk for Business Growth™, a new program has been launched. Serial entrepreneur, speaker, coach and advocate for women entrepreneurs, Maureen Borzacchiello, conceived the program to bring together growth-minded women entrepreneurs, providing them with educational strategies and plans to help grow and scale their businesses and themselves. The program is uniquely crafted to support growth-minded businesses who have success but may be struggling to accelerate it to the next level as they stagnate within the $250K-$5million revenue range.

Underscoring this need, the 2019 American Express State of Women-Owned Businesses Report reveals over the last five years the number of women-owned businesses has grown by 21 percent compared to nine percent growth of overall businesses during the same period, yet only 12 percent exceed $100K in revenue and 1.7 percent ever achieve $1M in annual revenue. “There is an abundance of information available online, which can be overwhelming, so we’ve made it more efficient for women by pulling together what they need to take their businesses and lives to the next level,” said Maureen Borzacchiello, CEO, Maureen Borzacchiello, Inc. She further added “Being authentic is key to the RealTalk journey. I personally had to overcome Imposter Syndrome and shake off the stigmas associated with asking for help. Doing so was incredibly empowering; it changed the game for my business and in-fact contributed to achieving our first million in revenue. I started this program so more women can experience this forward motion and lift others up along their way”.

Introducing the Program

The enrollment is open for the RealTalk for Business Growth™ course of five in-depth modules geared towards taking businesses to the next level. The topics will center on what women business owners need to know now, especially with the uncertainty brought on by COVID-19. Industry experts will participate in sessions and live Q&As throughout.

It is expected that by the end, women entrepreneurs will experience progress by completing these five modules with lessons covering:

Business development (Sales and Marketing) lessons that includes creating and enhancing the ideal customer avatar, analyzing sales and marketing data and creating dashboards to monitor and measure, developing a social media strategy and implementation plan, exploring and developing a COVID pivot or growth opportunity.

Personal growth and mindset lessons that includes leveraging your sphere of influence, how grit, vulnerability and mindset impact decision making in business and in life, navigating imposter syndrome, creating a personal development plan.

Fundamentals (vision, mission, purpose) lessons that includes personal discovery with personality and leadership assessment, revisiting company vision, mission and purpose statements for business, developing company and leadership goals.

Finance and operations lessons that includes understanding your numbers and developing key metrics, how to streamline systems and processes, developing your pitch for financing and investors, Creating a clear process for recruiting and training.

Leadership lessons that includes transitioning from Founder to CEO, self-awareness and executive decision-making skills, developing your personal brand, creating your leadership development plan, succession planning and exit strategy.

Taking Women Entrepreneurs to the Next Level    

Maureen Borzacchiello, Inc. is looking to shift the data, and see more women move into the seven figure + category with increased profitability at every level. Those that join the community have access to:

The RealTalk Podcast: RealTalk & discussions that cover the topics women entrepreneurs need to know to thrive, including guests and experts to educate and inspire.

RealTalk for Business Growth™ courses: Curriculum designed to develop and guide women business leaders forward.

Community: Connection to and discussion boards consisting of other entrepreneurs on the same path.

Coaching and consulting: One-on-one sessions and group coaching sessions with experts.

Events: Live and digital gatherings featuring notable women business owners and thought leaders.

“Working with Maureen allows me to step back and see what can be, not just how things are now,” stated Donna Sweeney, Founder & President of Donna Sweeney Energy Therapy. She added “Maureen’s real-talking, authentic approach enabled me to overcome barriers in the way of my business’s growth. She has helped me to focus, get strategic and be more visionary, while at the same time, encouraged me to be fearless in tackling the realities of how to improve my business and profitability”.