Proactive For Her, a women's healthtech startup, raises $5.5 Million led by Vertex Ventures

By: WE Staff | Wednesday, 16 February 2022

Proactive For Her, a digital clinic for women’s outpatient healthcare, has raised US $5.5 Million in Series A funding led by Vertex Ventures South East Asia and India with participation from existing investor Nexus Venture Partners. The funds will be used to expand digital product offerings, grow their online customer base, and launch their flagship clinic in Bengaluru. 

Founded by Achitha Jacob in August 2020, Proactive For Her offers evidence-based primary and preventive healthcare services for women across life stages. An Alumnus of IIT-Bombay, Achitha dropped out of Harvard Business School to build a company solving for women’s healthcare needs with patient centricity at its core.

Achitha Jacob, CEO, and Founder, Proactive For Her, said, “The stigma attached to women’s menstrual, sexual and reproductive health issues, coupled with lack of access to non-judgemental support, have long prevented many women from addressing their healthcare needs. At Proactive For Her, we believe all women should have access to the best medical experts, who have a patient-centric, liberal and empathetic approach to women’s health issues. We have seen an overwhelming adoption so far across our offerings. We are thrilled to have Vertex Ventures Southeast Asia and India, and Nexus Venture Partners join us in our journey of empowering women to take charge of their health proactively. This investment further bolsters our mission and will help us accelerate towards our vision of making Proactive For Her the preferred partner for every woman when it comes to managing her well-being.”

Proactive For Her offers a full-stack healthcare experience with services ranging from teleconsultations and support programs to customised diagnostic panels. They have a strong in-house team of doctors, therapists, and nutritionists, with over 150 years of healthcare experience, who are committed to offering holistic care and cross-functional support to their patients. Their clinical team undergoes rigorous training by global experts to uphold the company’s vision of body-positive, queer affirmative, and trauma-informed care. Their diagnostic services include complimentary pre and post-test support along with Smart Reports to help simplify medical jargon. By March 2022, Proactive For Her will launch their flagship offline clinic in Indiranagar, Bengaluru as the next step in their journey towards providing full-stack clinical care to women.

Commenting on the investment, KanikaMayar, Senior Executive Director, Vertex Ventures SEA, and India, said, “We believe Proactive For Her is poised to change the way women access healthcare in India. Women are susceptible to diverse and complex health issues starting from puberty and there is a large unmet need in many areas where patients lack information and which require a more liberal, personalised, and empathetic approach to diagnosis and treatment. Since its launch, Proactive For Her has demonstrated impressive growth. Achitha and her team are very mission-driven and have developed a full spectrum of solutions for multiple health issues with a strong emphasis on patient-centric care. We look forward to partnering with them and with Nexus Venture Partners in building the leading healthcare company for every woman in India.”

AnandDatta, Principal, Nexus Venture Partners, said, “At Nexus, we always acknowledged the gap which women in India faced due to lack of a trustworthy and non-judgemental clinical care infrastructure. Unfortunately, many serious conditions in women have been either trivialised as lifestyle issues or ignored due to social stigma or lack of education. In Proactive For Her and Achitha, we found a team that was passionate about the space as well as deeply strategic in their approach towards creating a business. We are very excited to partner to create an iconic healthcare brand out of India.”

Proactive For Her has engaged with over 5,000 women so far, through their teleconsultation services, webinars, and other patient education endeavours. Within the next year, the startup aims to service 100,000+ women through their various products, services, and community engagement initiatives.