PMS Assets' Growth Points to Wealth Management Shift: Dhanvesttor

By: WE staff | Friday, 20 March 2026

The sharp expansion of India’s Portfolio Management Services (PMS) industry reflects a structural shift in how high-net-worth investors are approaching wealth creation, according to Dhanvesttor, a women-focused PMS platform.

Recent data from the Securities and Exchange Board of India (SEBI) shows that assets managed under PMS have expanded significantly over the past few years, rising to over ₹10.5 lakh crore, nearly doubling from the levels seen in 2022. The number of PMS investors has also increased steadily, reflecting growing interest in customised investment strategies among affluent investors and family offices.

Market participants believe the growth is being driven by a combination of factors, including rising financialisation of savings, greater participation in equity markets, and increasing demand for differentiated portfolio strategies that go beyond traditional pooled investment products.

Commenting on the development, Anooshka Soham Bathwal, Founder & CEO of Dhanvesttor, said the pace of growth reflects the evolution of India’s wealth management landscape.

“The rapid expansion of the PMS industry is a clear signal that investor behaviour is evolving. Sophisticated investors today are seeking deeper portfolio engagement, customised allocation strategies, and a more direct connection with the underlying investments. PMS structures allow that flexibility, which is why we are seeing stronger adoption across the high-net-worth segment.”

She added that the expansion of the asset base indicates growing investor confidence in actively managed equity portfolios designed around long-term wealth creation. 

“As India’s capital markets deepen and wealth creation accelerates, investors are increasingly looking for strategies that are aligned with their individual financial goals and risk profiles. The growth in PMS assets reflects that shift towards more personalised portfolio management.”

Bathwal noted that the momentum could strengthen further in the coming years as India’s wealth base expands and capital markets mature. 

“Looking ahead, the PMS industry is likely to benefit from the continued rise in high-net-worth investors, increasing financialisation of household savings, and deeper participation in equity markets. As governance standards, transparency, and portfolio discipline continue to strengthen across the ecosystem, the industry has the potential to scale meaningfully while delivering more aligned and long-term investment outcomes for investors.”

The PMS industry has emerged as one of the fastest-growing segments within India’s broader asset management ecosystem, as affluent investors increasingly seek differentiated investment strategies aligned with long-term wealth creation.