Plant Based Nutrition Startup Oziva raises $12 Million in Series B Funding

By: WE Staff | Wednesday, 17 March 2021

Oziva, a plant-based nutrition brand has raised $12 million in Series B funding. The round was led by Eight Roads Ventures and saw participation from F-Prime Capital and existing investor Matrix Partners India.

Founded by Aarti and MihirGadani in 2016, OZivahas created products catering to women’s health, skin, hair, men’s health, and general wellness. The firm’s products are largely ayurvedic and plant-based. Through its platform, OZiva also provides users with personalized diet and fitness consultations, nutritional and fitness content.

Aarti Gill, Co-founder, OZiva, said, “At OZiva, what drives us day in and day out is the quest to empower 100 million+ lives to be healthier and better. As a company, we have just started, and there is a lot more to accomplish in the years to come. Both Mihir and I are extremely thankful to our customers, team, and existing investors for believing in us. Today, we are excited to partner with Eight Roads Ventures in the journey ahead. We will continue to focus on growing our portfolio of clean, plant-based products, expanding into newer categories while also further investing in our technology and R&D efforts.”

The Mumbai-based firm intends to utilize the fresh capital towards building its team, entering new product categories, and building its technology platform to provide more value-added services.

Ashish Venkataramani, Principal, Eight Roads Ventures India, said, “We have closely tracked the large yet under-penetrated consumer health category, looking for companies with the focus and capabilities to disrupt the sector. OZiva’s product leadership and technology-first approach around content and community set it apart from others in the market. We’re excited to partner with Aarti, Mihir, and the team to further build India’s leading digital-first consumer health company.”

SanjotMalhi, Director, Matrix India, added, “We’re privileged to have been early partners with Aarti and Mihir on this spectacular growth journey. Their focus on building a product with the highest quality and cleanest ingredients has positioned OZiva as the category leader in the plant-based nutrition space in India. We welcome Eight Roads Ventures to the partnership, and look forward to the next phase of growth!”