Optimise Media India Elevates Shaan Raza as new CEO

By: WE Staff | Tuesday, 24 August 2021

Shaan Raza, deputy managing director, has been promoted to chief executive officer of Optimise Media India. She has taken over as managing director and founding chief executive officer from LD Sharma, who will continue to serve as managing director.

Raza has worked with the company for over 10 years and will be in charge of expanding the company's operations in India, as well as forming new alliances, expanding the product offering, onboarding new clients, and increasing headcount.

Sharma said, “Shaan has been a phenomenal asset to Optimise India for almost a decade. A digital native, over the years, Shaan has developed an intuitive knack and understanding of how the digital business landscape operates and has even been a pioneer of sorts in many respects. In fact, she has played a key role in bringing forth the concept of performance marketing as a niche component of digital marketing toolkit to Indian businesses grappling with digital transitions. I am certain she will help the company grow even further in the coming future.”

Richard Syme, group chairman, Optimise Media Group said, “I have been highly impressed by Shaan’s contribution and achievements in taking the idea of performance and affiliate marketing to new levels among Indian businesses and enterprises. So to that extent, the elevation of Shaan is even more credible and well-deserved. I wish her all the luck in her new role.”

Nitin Sabharwal, chief operating officer, Optimise Media India said, “I have no doubt that the new role would further galvanise her into working even harder and bring more revenue and growth to Optimise Media, India.”