Nat Habit Unveils New Chapter of Campaign & Launches VeDHA, Digital Skin Analysis Tool

By: WE Staff | Wednesday, 6 November 2024

Nat Habit, digital-first, 100% natural skin and hair care brand, proudly unveils the next phase of its “Breathe Life Into Your Beauty” campaign. In this chapter, Nat Habit unleashes the power of fresh Ayurveda with modern storytelling and latest technology to help consumers unlock the full potential of ayurvedic beauty solutions. The campaign weaves together two central elements: meaningful collaborations with artists and creators across diverse fields and the launch of VeDHA, a pioneering tool for skin- health assessment.

As part of its launch campaign, Nat Habit has joined forces with content creators Kirti Bhoutika, Upasana Madan, and Prakriti, each bringing her own craft and perspective from diverse backgrounds—like dance, culinary arts, and travel. These creators embody the campaign's philosophy of infusing life and energy into beauty. Their stories bring forth a unique perspective to the narrative, showcasing how Nat Habit’s meticulous approach from ingredient selection to controlled processes aligns with their own attention to detail, finesse and habitual practice of their craft that culminates into breathtaking expertise. Each of these women—whether performing, creating, or inspiring—has perfected her craft with dedication and precision, embodying the same authenticity that Nat Habit champions in its fresh Ayurveda offerings. Their journeys highlight the power of pure, carefully crafted solutions that keep them radiant and resilient.

Among the content creators, Dancer and Artist Upasana Madan shared her thoughts on the campaign’s resonance with her own art: “For me, dance is about channelling energy and bringing each movement to life. With Nat Habit’s ‘Breathe Life Into Your Beauty’ campaign, I see the same philosophy being applied to beauty. My performance is an artistic representation of how Nat Habit’s natural formulations rejuvenate our routines, working deeply to nourish and enhance from within, harmonizing with our natural rhythm for glowing, healthy skin.”

Kirti Bhoutika, the culinary master and winner of MasterChef India Season 5, also shared her perspective: “Fermentation is such an incredible process—whether in my kitchen or in Nat Habit’s formulations. It breaks down nutrients for better absorption, making the simplest ingredients truly impactful. Just as my kanji brings life to the gut, Nat Habit’s Navdha Shampoo uses fermentation to enhance bio-availability, nourishing hair right from the roots.”

With VeDHA, or Visual epiDermal Health Analysis, Nat Habit takes a big step towards personalised beauty solutions, much desired by the modern Indian woman. This advanced tool allows consumers to assess their cell age and health with upto 95% accuracy.  It is powered by sophisticated image processing and dermatological mapping, offering consumers deeper insights into their skin’s unique profile, assisting them to make informed product choices. 

“In today’s beauty landscape, there’s often a gap in understanding just how powerful natural ingredients can be when used with precision,” said Swagatika Das, Co- Founder at Nat Habit. “VeDHA is designed to bridge this gap, placing Ayurveda in a scientific context, in a language that the consumer understands, breaking away from the traditional narrative of Ayurveda. Our aim is to reinterpret Ayurveda for the Indian consumer, who is rooted yet modern. This reinterpretation is also reflected in the creators we are collaborating with – a kaleidoscope of pure art and modern lifestyle that come together to reflect the essence of Nat Habit”. 

Ankita Srivastava, Chief Marketing Officer, stated, “The second phase of “Breathe Life Into Your Beauty” campaign marries the art of beauty and the science of Ayurveda. Each creator’s story underscores the meticulous attention to detail that goes into their craft as also into every Nat Habit product, breathing life into beauty - a brand - trust building exercise through story telling. On the other hand VeDHA is a demonstration of skin health and cellular age, that weaves back into the central idea of fresh Ayurveda working effectively at the cellular level.”