Mogae Enters JV with VERSA, Tanya Goyal to be VERSA India's Chairperson

By: WE STAFF | Thursday, 12 November 2020

Tanya and Dr.Sandeep Goyal’s Mogaé Consultants enters into a partnership with Australia’s conversational AI agency VERSA in a joint venture. This will be a 50:50 joint venture between the firms. VERSA announced its Diwali India launch with the vision to capitalize on the demand for specialized conversational strategy and design in this huge market.

Tanya, who has been a six-term member of the Governing Council of the Advertising Agencies Association of India and the former executive director of Dentsu India, will be VERSA India’s Chairperson. Dr.Sandeep is an advertising and media veteran. He had been the former president of Rediffusion, ex-Group CEO of Zee Telefilms apart from being the founder chairman of Dentsu India.

The joint venture will use VERSA’s resources from Australia, Singapore and US to help its India-based resources, sales team and P&L capabilities. The company has already put a top management team in place in Mumbai and Delhi.

Kath Blackham, VERSA Global CEO said in a statement that expansion would create opportunities for the Australian business to build a significant Indian operation and fill a gap for conversational AI and voice experts in this multilingual country where low cost smart speakers are already popular.

“Perhaps some tech companies in India already have the experience to build platforms such as websites, chatbots and apps but few have expertise in conversational strategy and design. We will leverage our established relationships with Amazon, Microsoft and Google to improve customer experience and make lives better by giving the Indian community access on voice to information they traditionally would not have had. This partnership will give our Australian operation access to a much bigger market, including the ability to trial projects at scale. We look forward to working with Mogaé’s experienced team to support our global clients and partners,” Kath added.

Tanya said that the venture reversed the traditional outsourcing paradigm, with India outsourcing tech development and specialist consulting services to Australia and US. “Versa India will focus on creating conversational experiences that help streamline customer experiences and in developing solutions such as contact centre AI bots, websites and apps that have a foundation of conversational AI built in. We will be working closely with big brands in India to help them realise the potential of conversational AI and voice and how they can best infuse the power of voice within their organisation. It is an exciting time for voice and conversational AI in India, and we look forward to helping established and well-known Indian brands embrace these emerging technologies for the Indian market,” adds Tanya.

VERSA’s India expansion comes after a highly successful launch in the US market nearly a year ago.