Masaba Gupta Becomes One8's First Indian Collaborator

By: Women Entrepreneurs Review Team | Wednesday, 17 June 2026

Designer, creator and entrepreneur Masaba Gupta is now part of the One8 group, making her the first Indian designer to work with the lifestyle and performance brand co-founded by Virat Kohli.

This association combines two indigenous brands that have made their mark because of their innovation and determination. This collaboration symbolizes the prevailing trend for cross-brand associations, which is geared toward integrating sport, fashion, and entrepreneurship to attain better consumer interaction. 

Masaba will spearhead an exclusive campaign for One8 with their footwear and accessory collection. This particular campaign has been crafted keeping in mind the commonality between the entrepreneur's qualities of self-assurance and self-belief and those reflected by the brand.

One8 seeks to build its relationship with people who place great importance on authentic products and brand and its visibility through various campaigns and creative activities.

Key Highlights:

• Masaba Gupta becomes One8’s first Indian designer collaborator, strengthening its sport-fashion positioning
• One8 leverages Masaba’s cultural influence to deepen consumer engagement beyond sportswear
• Backed by Agilitas, One8 advances growth ambitions through strategic brand partnerships and innovation

In the promotional campaign, Masaba wears One8 shoes and accessories. The images exude confidence, individuality, and ambition which are also the key aspects and ethos of One8. The partnership will also help in cementing the brand name in the realms of sports, fashion, and culture.

Masaba’s social read,” Come meet The Richards in me! Cricket is in my DNA and inheritance isn’t just about legacy, it’s about responsibility.”

The partnership will be pivotal in positioning Masaba as one of the faces of the company, whereby the campaign will focus on One8 footwear and accessories through an authentic perspective of individuality and self-expression. By doing so, the company will enhance its cultural significance in the market as well as appeal to a wider audience who share the same passion for creativity and success.

Talking about their collaboration, Masaba pointed out the high level of synergy between her own values and the brand philosophy of One8. It is believed that through her involvement in the promotion of this brand, the brand will be able to establish closer links with culture.

Masaba has been instrumental as an entrepreneur by diversifying solutions in beauty, entertainment, and content creation, creating an enterprise portfolio that is relatable to contemporary customers. Internationally  too, she is being widely acknowledged, evident from her presence as the sole Indian designer in the RLC Fashion Summit held in Milan in 2026 and her inclusion in the Forbes India W-Power 2026: Frames of Influence list.

One8, a lifestyle and sports brand created by Virat, has managed to carve out a brand image of being one that stands for performance, perseverance, and consistent progress. The product range of One8 is diversified across activewear, footwear, apparel, and lifestyle accessories, catering to customers who look forward to sports items that come along with an elegant touch. With the support of Agilitas, the firm is planning its aggressive growth path through innovation and global reach.