Lowe Lintas elevates AnaheetaGoenka as the COO for Unilever

By: WE Staff | Monday, 30 August 2021

Mumbai based Lowe Lintas has announced today, Anaheeta Goenka’s elevation as its chief operating officer for Unilever across South Asia, and chief growth officer.

Goenka has been a part of Lowe Lintas for the last three decades. Her last designation was President. As the COO for Unilever, South Asia, she will lead the teams for brands that include Tresemme, Domex, Knorr, Pepsodent, Surf Excel, Sunlight (Sri Lanka), Glow & Lovely, Axe, Vim, Nature Protect, Kissan, Closeup, Wheel and Lifebuoy Shampoo.As the company’s Chief Growth Officer, her main focus will be on strategic business development in a new challenging business.

“Ana has been a strong management pillar handling several Unilever brands and other business relationships. She has left her mark on so many brands and earned massive respect and love from clients and colleagues alike. Ana has the strategic clarity to steer a brand to success as well as the enthusiasm and fierceness for new business development like no other. I am sure she is the best choice for us to lead the Unilever portfolio as well as the strategic business development efforts of the agency,” said ViratTandon, group chief executive officer, MullenLoweLintas Group.

“It is great to be part of a dynamic ecosystem that operates at a fundamental level with ‘intention’ & ‘attention’ for all its brand work and strategic practice. Here’s to growth emanating from more purposeful work for Lowe Lintas and a healthy dose of disruption along with it,”said Goenka.

Lowe Lintas which is the creative agency of MullenLoweLintas Group, India, began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of the Lever brothers.Lintas was earlier a subsidiary of Lintas International, founded in 1899 and then afterwards it was made a part of Unilever.

Lintas is credited as being the agency that first gave India its television commercial. It manages 5 out of India’s Top 10 “Most Trusted brands of India”. They offer services like Brand Communication, Concept Creation, Creating and managing brand campaigns and Multimedia production.

Their clients include Axis Bank, Bajaj, Britannia, Hindustan Unilever, Havells, Idea, Johnson’s baby, Maruti Suzuki, Micromax, Tata Tea and a lot more.Lintas believes in using creativity to get their clients’ brands a good share of attention.