Fujifilm India names Upasana Kamineni as Brand Ambassador of Breast Cancer Awareness CSR Campaign

By: WE Staff | Thursday, 12 June 2025

• Fujifilm India launches "Find It Early, Fight It Early," Breast Cancer Awareness CSR campaign
• Fujifilm India names Upasana Kamineni Konidela as Campaign Brand Ambassador

Fujifilm India has launched a nationwide Breast Cancer Awareness CSR campaign, "Find It Early, Fight It Early," with Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals, as its campaign ambassador. The initiative aims to raise awareness about breast cancer and encourage early detection, especially in underserved regions where discussions about women's health are stigmatized.

The awareness campaign, led by the Apollo Foundation spanning 24 cities, aims to reach over 1.5 lakh women, focusing on early detection, self-examination techniques, and timely medical consultation through structured community engagement, health risk assessments, and sensitization efforts. The campaign aligns with Fujifilm India's Sustainable Value 2030 Plan, prioritizing health equity and support for underrepresented populations.

Emphasizing the importance of anticipating illness through awareness, education, and access, Upasana Kameneni Konidela, Vice Chairperson of CSR, Apollo Hospitals, mentions, "As healthcare leaders, we have the responsibility to not only treat illness but to anticipate it through awareness, education, and access. Breast cancer continues to claim lives because too many women lack the information and resources needed to act early. This CSR initiative by FUJIFILM India reflects a deeper understanding of that reality. Our support is grounded in a shared commitment to take meaningful action where it matters most and ensure that awareness reaches the women who need it before it's too late."

FUJIFILM India's Managing Director, Koji Wada, emphasizes the company's commitment to innovative products and solutions, including the 'Find It Early, Fight It Early' breast cancer awareness CSR Campaign, aiming to advance early diagnosis and save lives.