FrimLine introduces Toothpaste designed specifically for Women in India

By: WE Staff | Tuesday, 7 February 2023

The introduction of Dente91 She was announced by Frimline Private Limited. The toothpaste is the first ever made just for women's dental health in India, according to the manufacturer.

Women experience hormonal changes from puberty to menopause that make them more prone to oral conditions like gingivitis, caries, and hypersensitivity. According to the manufacturer, Frimline developed a toothpaste specifically made to meet the dental concerns of women.

The introduction of Dente91 She toothpaste is something we are eager to announce. It is the first toothpaste ever created in India with the goal of meeting women's unmet oral care needs. It is not well understood how different hormonal changes that women experience throughout their lives relate to how those changes affect their oral health. This is what gave rise to Dente91 She. It is a significant step in our mission to raise consumer knowledge about oral hygiene and introduce cutting-edge products to meet unmet requirements, said Yash Singh, founder and CEO of Frimline.

Dente91 According to reports, She toothpaste employs a special recipe to provide a dependable defence for women against a variety of dental problems.

The active ingredients in the toothpaste include pyridoxine and folic acid (Vitamin B9). Pyridoxine (Vitamin B6) aids in the fight against dental caries, and folic acid helps to reduce gingivitis (mild gum disease). Additionally, the toothpaste contains vitamins E and D3, which assist women's oral health all throughout their lives. The multipurpose protein lactoferrin, which is present in the toothpaste, has antibacterial qualities. In Dente91 She toothpaste, nano hydroxyapatite aids in plaque reduction, hypersensitivity prevention, and tooth remineralization. Additionally, it doesn't include any dangerous substances like paraben, SLS, gluten, peroxide, triclosan, or fluoride, making it the best choice for prolonged use. The toothpaste has a revitalising Cinnamon and Ginger flavour, according to the manufacturer.

The toothpaste is made available for purchase countrywide starting in December on Frimline's direct-to-consumer website as well as on Amazon and Flipkart, the business claims. Dente91 She will be offered for sale online in pack sizes of 100g with an MRP of 219, it continued.