Fashion brand Urbanic launches Savana for Gen-Z Women in India

By: WE Staff | Wednesday, 12 June 2024

Urbanic, a London-based fashion brand, has launched its new sister brand, Savana, exclusively for Generation Z women in India. Launched at the British High Commissioner's to India residence Raja Ji Marg in New Delhi. Savana aims to redefine fashion for discerning young women by blending style, quality, and affordability. The brand uses artificial intelligence (AI) to stay ahead of market trends and streamline its operations, ensuring its collections remain relevant and desirable.

Urbanic's Founding Partners, James Wellwood, and Rahul Dayama launched Savana at a vibrant event. A wide range of Fashion luminaries and industry figures like Nancy Tyagi, Ayesha Kanga, Andrea Kevichusa, and Sanjana Batra along with the First Female British High Commissioner for India, Lindy Cameron, and Deputy Trade Commissioner South Asia, Anna Shotbolt graced the event that featured exclusive previews of the Savana collection, showcasing the brand's commitment to contemporary fashion and innovation.

James Wellwood announced the launch of Savana by Urbanic, to empower young women to express themselves through their style, offering them a diverse range of fashion-forward choices that resonate with their lifestyle. Rahul Dayama, Co-founder and Marketing Head of Urbanic explains the brand's innovative use of AI to understand design trends and streamline operations. He emphasizes AI's role in staying ahead of market trends, ensuring relevant and desirable collections. Urbanic will continue to elevate its design strategy while maintaining affordability, with a focus on meticulous design and timing.