Equitas Launches Dedicated Savings Account Specially for Women

By: WE STAFF | Tuesday, 17 November 2020

The Chennai-based new age bank, Equitas Small Finance Bank (ESFB) has announced the launch of 'Eva' savings account for women offering 7 percent interest.

Eva is a unique savings account, which tries to address the well-being of Indian women in every aspect such as health, wealth and prosperity, ESFB said in a release. "Along with 7 percent interest in savings account, it also offers free health check-up and unlimited tele-consultation with women doctors, gynaecologists and mental health experts," the bank said.

Eva offers PF waiver and discounted gold loan rates for women customers, along-with 25-50 percent discounts on lockers. Eva is available for all women - salaried, homemakers, businesswomen, senior citizens, transwomen as well as non-resident women and there will be no non-maintenance fees.

"Equitas Small Finance Bank has a past filled with moments of empowering people especially women from all sections of society through products and provisions that help them become informed, involved and independent with their financial decisions," stated Murali Vaidyanathan, President & Country Head - Branch Banking, Liabilities, Product & Wealth, ESFB.

Equitas Small Finance Bank also announced Smriti Mandhana - an Indian Woman cricketer as the new brand ambassador. "I am really glad to be an instrumental part of Equitas Small Finance Bank's motive of promoting financial empowerment to all sections of society," said Smriti. With Smriti as a Brand Ambassador, Equitas is set to bring women together through powerful conversations around shared experiences of struggle & success resulting in growth and prosperity. Smriti will begin appearing on behalf of Equitas Small Finance Bank across all media platforms shortly.

Equitas Small Finance Bank is a new age bank that gives children, youth, families and business people across India a new way to bank. The finance bank has over Rs. 15500 crore of loan assets with Rs. 11500 crore of deposits at the end of June.