Dish TV India launches women-centric active service 'Women's Active'

By: WE Staff | Wednesday, 29 September 2021

Dish TV India Limited in partnership with FTC Talent Media and Entertainment launched the ‘Women’s Active’ service.

The ‘Women’s Active’ service is a destination for today’s women, who want engaging, informative content on a wide range of areas from the latest in fashion, simple improvisations, mental and physical health, nifty hacks on beauty and a lot more.

Anil Dua, Executive Director and Group CEO, Dish TV India Ltd said, “In today’s fast-paced and demanding lifestyle, there is a growing need amongst our women audience, to find holistic and convenient solutions that help manage their day-to-day challenges. Keeping this in mind, we have launched the ‘Women’s Active’ service with carefully selected content. We are confident that the new service will be well received on both the DishTV and D2H platforms.”

Omar Qureshi, CEO, FTC Talent Media & Entertainment said, “The demographics have changed; with more and more women driving content consumer markets, influencing advertising and forcing content providers to think out of the box to keep them engaged. With the marriage of FTC Talent Media & Entertainment along with the outreach of DishTV and D2H, the four ‘E’s of cutting edge, targeted content have been addressed- Entertainment, education, empowerment, engagement”

“FTC has always focussed on edutainment as a powerful means of targeted content creation and it stays true to owner/promoter Suniel Shetty’s vision of empowerment. Yes ‘Women’s Active will be just that. Stories of and for women,” Qureshi said.

The ad-free service will be available on channel number 117 on both DishTV and D2H at just Rs.40 per month with a special introductory offer.