CACTUS's #WomenWhoChangedTheWorld Campaign Honours Underrepresented Women in Science and Technology

By: WE Staff | Wednesday, 16 November 2022

The #WomenWhoChangedTheWorld initiative was started by Cactus Communications (CACTUS), a science communications and technology company, to honour and resurrect the stories of women who have made significant contributions to STEM fields. Starting on March 8th, 2022, this year-long campaign will showcase 52 remarkable women from around the world, with one of their stories being featured on CACTUS social media platforms each week.

Through this campaign, the corporation has subtly brought to light a sobering truth that emphasises the under-representation and discrepancy in STEM fields as a result of ingrained social norms, stigma, discrimination, and biases against women.

As the voice of science and technology, CACTUS is devoted to amplifying the stories of these underappreciated heroes who left a lasting legacy in the fields of science and technology but who did not receive the recognition they deserved.

"Women have always played a crucial role in where we perceive science and technology today," stated Abhishek Goel, CEO and Co-Founder of CACTUS. Tragically, not many people can name these trailblazers. Through our #WomenWhoChangedTheWorld campaign, we at CACTUS feel obliged to highlight the tales of these women.

A key creator for the campaign, Saurabh Doke, Creative Director, CACTUS stated, “Women have historically played a key role in the advancement of Science and Technology that has been long overlooked. This campaign is a reminder for all those forgotten heroes that have not only helped develop but have defined the world that we live in today. This heart-warming and thought-provoking campaign recognizes the significant role women have played and advocates that we celebrate them throughout the year and not only just one day. CACTUS aims to spread the much-needed awareness of women’s contribution to the world of Science and Technology and relay valuable information about them through this campaign.”

Inspiring figures like Rosalind Franklin, an X-ray crystallographer from the United Kingdom, Alice Ball, an African American chemist who created the "Ball Method," Katherine Johnson, the first ever black American mathematician to work at NASA, and Anna Mani, the Weather Woman of India, are featured in the campaign, which also honours their contributions and game-changing scientific discoveries.