BSE IPF and SheThePeople Collaborate to Create InvestHER and Provide Financial Literacy Tools for Women

By: WE Staff | Tuesday, 6 September 2022

The first step toward women's empowerment is financial freedom. Although they make up half of the population in India, women are hardly ever given financial freedom, investment independence, or financial education. The fact that businesses don't pay enough attention to the financial demands of women when introducing financial goods is one factor holding them back. It's time to change that by making a sustained effort to promote women's participation. With the help of SheThePeople and BSE IPF, InvestHER will provide financial literacy tools for women.

By selecting a series of well-structured content that is quick, easy, and simple while also being effective and educational, InvestHER will put together an investor education programme developed for women, by women.

The information includes topics like investing, lending, goal-based planning, budgeting, risk management, liquidity, and risk management. While utilising the strength of the SheThePeople network through website and social media amplification, these will be distributed through a variety of formats such as videos, articles, and live webinars. The goal is to raise awareness of investing and personal money issues, particularly for women.

The goal of InvestHer's inaugural season is to introduce the fundamentals of personal finance and foster familiarity with financial talks. This will provide women the tools they need to participate in financial decisions, ask the proper questions, and influence financial planning.

This is more than a campaign, according to Khushro Bulsara, Head of Investor Protection Fund at the BSE. "This is not just an initiative but a movement with SheThePeople. We believe women need to have access, availability and opportunities to understand investments," Bulsara notes.

"Financial freedom is the cornerstone of all forms of freedom a woman may choose. It gives her the direct agency to make choices," stated Shaili Chopra, Founder, SheThePeople.

According to Deepshikha Chakravarti, executive editor of SheThePeople, "Understanding how women invest and why they excel can help everyone, regardless of gender, do a better job with their investments." 

Complementing the initiative Neeraj Kulshrestha, Chief Regulatory Officer, BSE commented "Women are the pillar of each family and efficiently manage family finances. We hope that this initiative will help them achieve their goals."

Women will certainly manage their family's finances at some time as they become more aware of the value of investment and money problems. Sometimes women are the only or main source of income for their families, and they frequently play a key role in educating the younger generation about money-related issues.

They are therefore a compelling population that should receive equal, if not greater, consideration when it comes to financial literacy, investing, and increasing wealth. The first step toward women's empowerment is financial freedom. Although they make up half of the population in India, women are hardly ever given financial freedom, investment independence, or financial education. The fact that businesses don't pay enough attention to the financial demands of women when introducing financial goods is one factor holding them back. It's time to change that by making a sustained effort to promote women's participation. With the help of SheThePeople and BSE IPF, InvestHER will provide financial literacy tools for women.

By selecting a series of well-structured content that is quick, easy, and simple while also being effective and educational, InvestHER will put together an investor education programme developed for women, by women.

The information includes topics like investing, lending, goal-based planning, budgeting, risk management, liquidity, and risk management. While utilising the strength of the SheThePeople network through website and social media amplification, these will be distributed through a variety of formats such as videos, articles, and live webinars. The goal is to raise awareness of investing and personal money issues, particularly for women.

The goal of InvestHer's inaugural season is to introduce the fundamentals of personal finance and foster familiarity with financial talks. This will provide women the tools they need to participate in financial decisions, ask the proper questions, and influence financial planning.

This is more than a campaign, according to Khushro Bulsara, Head of Investor Protection Fund at the BSE. "This is not just an initiative but a movement with SheThePeople. We believe women need to have access, availability and opportunities to understand investments," Bulsara notes.

"Financial freedom is the cornerstone of all forms of freedom a woman may choose. It gives her the direct agency to make choices," stated Shaili Chopra, Founder, SheThePeople.

According to Deepshikha Chakravarti, executive editor of SheThePeople, "Understanding how women invest and why they excel can help everyone, regardless of gender, do a better job with their investments." 

Complementing the initiative Neeraj Kulshrestha, Chief Regulatory Officer, BSE commented "Women are the pillar of each family and efficiently manage family finances. We hope that this initiative will help them achieve their goals."

Women will certainly manage their family's finances at some time as they become more aware of the value of investment and money problems. Sometimes women are the only or main source of income for their families, and they frequently play a key role in educating the younger generation about money-related issues.

They are therefore a compelling population that should receive equal, if not greater, consideration when it comes to financial literacy, investing, and increasing wealth.