Bhumi Pednekar Embraces Ishin's 'Rumi' Collection as Brand Ambassador

By: WE Staff | Friday, 18 August 2023

Mensa Brands' Ishin, a contemporary ethnic wear brand, is generating excitement with the introduction of its latest collection, 'Rumi'. This captivating assortment seamlessly blends traditional Indian elements with modern aesthetics, appealing to the discerning taste of the contemporary Indian woman. To epitomize the values of elegance and charisma that define the collection, renowned Bollywood actress Bhumi Pednekar joins as Ishin's brand ambassador.

The 'Rumi' collection encapsulates the ethos of modern Indian fashion while maintaining affordability and quality. Bhumi Pednekar's association with Ishin echoes the essence of the collection, celebrating individuality, and resonates with every woman who seeks a fusion of traditional grace and contemporary flair in her attire.

Founder & CEO of Mensa Brands, Ananth Narayanan, expressed enthusiasm for Ishin's journey and Pednekar's involvement, stating, "As we journey with Ishin in the burgeoning ethnic occasion wear market, we're elated to welcome Bhumi Pednekar as the brand ambassador. Her charismatic presence is bound to elevate the allure of Ishin’s captivating collection."

Bhumi Pednekar shared her excitement about representing Ishin, saying, "I'm thrilled to be a part of Ishin’s 'Rumi' collection. Each outfit I wear is an expression of my individuality. Ishin's collection resonates with my fusion of Indian traditions and modern chic. It embodies the spirit of the contemporary Indian woman who is elegant, graceful, and playfully experimental. The versatility of each outfit effortlessly transitions from day to night, celebrating my unique style."

Established in 2012 as a saree business, Ishin quickly recognized the demand for high-quality, accessible Indian ethnic wear that resonated with the dynamism of modern Indian fashion. Since its acquisition by Mensa Brands in 2019, Ishin has expanded its reach across prominent platforms like Myntra, Ajio, Amazon, Flipkart, Tata Cliq, and Nykaa, offering a comprehensive wardrobe solution in the indo-western space.

Ishin's vision extends beyond the present, aiming to redefine its path through transformative initiatives. The brand seamlessly merges online and offline realms to enhance the shopping experience. Looking globally, Ishin seeks to introduce its signature blend of Indian aesthetics and contemporary elegance to markets in the Middle East and America.

Embracing innovation, Ishin is committed to reshaping ethnic fashion by integrating technology and creativity. This aligns seamlessly with the evolving spirit of the modern Indian woman, who seeks a blend of tradition and innovation in her style choices.