Audrey Kuah Takes the Helm as Wunderman Thompson's CEO for Asia Pacific

By: WE Staff | Wednesday, 16 August 2023

Wunderman Thompson, a leading WPP agency, has announced the appointment of Audrey Kuah as the Chief Executive Officer of the Asia Pacific region. With a remarkable career spanning over two decades in the realm of marketing and advertising, Kuah brings a wealth of experience across various industries and geographies to her new role.

Kuah's previous role as the Head of Group Marketing at OCBC Bank showcased her prowess in driving growth-focused marketing initiatives. Her creative and strategic thinking, combined with a keen understanding of consumer insights, enabled her to deliver integrated campaigns that resonated with audiences. Notably, her collaborative work with OCBC's Group Brand and Communications team for the consumer arm's experience in Decentraland, OCBCx65Chulia, exemplified her innovative approach to marketing.

Scheduled to commence her new role in September, Kuah will succeed interim APAC CEO, Ewen Sturgeon. Her appointment has received praise from Mel Edwards, Wunderman Thompson's Global CEO, who expressed confidence in Kuah's ability to drive growth in the region. Edwards highlighted the advantage of Kuah's dual experience, having worked both on the client and agency sides, enabling her to navigate the dynamics of working with global brands effectively.

Kuah's industry recognition includes being named one of The Drum's Top 100 Digital Marketers in the World in 2019 during her eight-year tenure at Dentsu. Her accomplishments showcase her dedication to creative problem-solving and innovative marketing strategies.

Looking ahead, Kuah envisions leveraging Wunderman Thompson's extensive capabilities to further enhance creative solutions and foster growth in the Asia Pacific region. Her deep understanding of consumer behavior and industry trends positions her well to steer the agency's operations in this dynamic and fast-growing part of the world.

Kuah's commitment to the industry extends beyond her new role, as she currently serves on the board of the Singapore Tourism Board and has held a position on the board of the Intellectual Property Office of Singapore International. With her impressive track record and vision, Audrey Kuah's appointment marks a significant step forward for Wunderman Thompson's endeavors in the Asia Pacific region.