Apparel Group Launches Women's Fashion Brand BCBG in India & GCC Markets

By: WE Staff | Saturday, 29 March 2025

• Apparel Group announces the launch of the BCBG women's fashion brand in India and in the GCC markets 
• The first mono-brand BCBG store in the region opened on March 28 at Avenues Mall, Bahrain 

Global retail and lifestyle giant Apparel Group has revealed the launch of the women’s fashion brand BCBG in Indian and Gulf Cooperation Council markets. On March 28th, the first mono-branded BCBG concept store in the region opened its doors at the Avenues Mall in Bahrain. 

BCBG is a very exclusive brand that comes as part of the greater Maison BCBG fashion house on the global scene, offering women an apparelsized collection of edgy contemporary designs with the very French design influence. BCBG is not for just any woman; the label is for a current dynamic woman, engaging with contemporary internationalism yet retaining time value in designs that express trend-forward modernity had to complement this kind of lifestyle-and-wear. 

The BCBG store at Bahrain's Avenues Mall would host the entire lifestyle collection-women's clothing, shoes, handbags, eyewear, watches, and fragrances. Apparel Group plans to establish six BCBG outlets across the GCC, including the UAE and Qatar, by the end of 2025. One at the Avenues Mall in Bahrain stands as a kickoff of aggressive regional expansion. 

"This is certainly a very significant milestone in our growth strategy wherein we are expanding our portfolio with one of the most exclusive fashion brands across the world," said Neeraj Teckchandani, CEO of Apparel Group. "The launch of BCBG and its very first concept store in Bahrain establishes the commitment of the brand to its customers in delivering a uniquely wide range of sophisticated fashion experiences. This venture aims to develop an exciting and refreshing retail experience that will appeal to the modern-day, and it certainly would bring new life to a name that has historically been defined by fashion." 

This inaugural BCBG store in Bahrain opens the way to a total of six intended outlets across the GCC and India and signals the kick-off of the next phase in our global expansion from Marquee Brands, where expert French-inspired collections and thoughtfully curated retail environments will make their debut in a major market.