AFEM launches New Program 'She Impulse' for Female Business Owners in Morocco

By: WE Staff | Tuesday, 17 December 2024

In a recent announcement, Moroccan Women Entrepreneurs Association (AFEM) has revealed that it has launched a new program that entitles as ‘She Impulse’, intending towards changing the women-led businesses landscape in Morocco.

With an aim for supporting females, the program shall help them to start their businesses and scale them to perform well in the market by providing them with tools, ensuring that they can complete and succeed in the business realm. This particular program is a part of Casablanca-Settat Regional Development Plan which focuses on jobs, innovation, and business growth. 

“This partnership shows how much we value women in business. With the right support, they can drive real change in the economy. Our goal is to build an ecosystem that stimulates innovation and gives women the skills to thrive in key sectors,” says AFEM President Leila Doukali.

Adding to the statement, Casablanca-Settat Regional Council head Abdellatif Maazouz stated, “A key step in our plan to make women part of the region’s economic success. The focus is on training, mentoring, and access to funding to help women turn their ideas into thriving businesses.”

This new program shall help businesses that are led by women in Morocco while equipping them with certain tools to scale their business.