Ad Agency Liqvd Asia Appoints Anasuya Chaudhuri-Ghosh as Independent Director

By: WE staff | Thursday, 17 April 2025

• Liqvd Asia appoints Anasuya Chaudhuri-Ghosh as Independent Director to its Board
• The action is aimed at bolstering corporate governance and strategic leadership
• The appointment is a milestone in the development and leadership trajectory of Liqvd Asia

In its initiative to strengthen its leadership and governance, Liqvd Asia, a digital-first advertising agency in India, has named Anasuya Chaudhuri-Ghosh as an Independent Director.

With over 25 years of varied experience spanning insurance and digital innovation, Anasuya has a thorough industry understanding backed by keen strategic acumen. Perfectly suited to a business like Liqvd Asia that exists at the convergence point of creativity and technology.

Anasuya kickstarted her professional journey at LIC of India and thereafter remained a leading leadership personality at Birla Sun Life, AMP Sanmar, Reliance Nippon Life, India First Life, and Edelweiss Tokyo. Recently, she has caused a splash as a consultant to high-growth InsurTechs like Loop Health and Livwell Asia and being closely aligned with the India Insurtech Association and YAN Angel Fund.

She currently leads marketing at Star Union Dai-ichi Life Insurance (SUD Life), where she is transforming the company through a digital-first strategy. Her appointment to the Board of Liqvd Asia, however, is in her personal and individual capacity. Arnab Mitra, Founder of Liqvd Asia, expressed his enthusiasm:

"We're just excited to have Anu join us. She has deep strategic insight and hands-on knowledge that will be a huge asset as we continue to grow. Her digital background and operations expertise make her the perfect sounding board for us as we move into new and interesting phases of our journey."$

"To be joining Liqvd Asia during this period feels really meaningful. The combination of fearless ideas and tech innovation that the team possesses resonates fully with what I believe in. I'm excited to be part of the company's growth and being able to contribute to its future with purpose and impact."

This appointment is a strong testament to Liqvd Asia's ongoing focus on creating a future-ready, inclusive, and fearlessly creative organization.