Actress Samantha Named Joyalukkas's New Brand Ambassador

By: WE staff | Monday, 13 October 2025

• Joyalukkas has declared Samantha Ruth Prabhu is Joyalukkas' brand ambassador
• She will be the internationally face Joyalukkas jewellery
• This association recognizes collective values of quality, authenticity, and elegance

Joyalukkas has named actress Samantha Ruth Prabhu as its new ambassador. Samantha will represent the jeweler’s craftsmanship and design to a worldwide audience.

This collaboration brings together two well-known entities to represent authenticity. You will see a shared representation of her poise and grace across Joyalukkas' 30-year tradition of mastery, trust and commitment to the world of fine jewellery.

"We are very confident that Samantha embodies the modern woman - confident, elegant, and authentic and she exemplifies our culture of commemorating life's timeless moments with beautiful jewellery; we are excited to welcome her into the Joyalukkas family, as we continue to captivate jewellery lovers around the world," commented Joy Alukkas, Chairman of the Joyalukkas Group.

Samantha shared her enthusiasm about the collaboration, adding, "Jewellery has always been a means of personal expression— whether it is an apt storytelling tool, to express love, or celebration of an occasion, or to showcase strength while looking your best. Joyalukkas is all of these and so much more. I am excited to collaborate with a brand that represents a woman's ability to shine with confidence."

The partnership will also gain global notoriety through a co-branded campaign in which Samantha represents Joyalukkas' design heritage. The partnership is anticipated to raise the profiles and appeal in global markets and cultures for the brand.

With the announcement, Joyalukkas now has two brand ambassadors overseas, said Samantha and Pantene brand ambassador, Kajol.

Joyalukkas has over 175 stores in 11 countries and is planning to inaugurate about ₹2,400 crore to open 30 more locations in India and 10 more International locations in the next two Financial years.