Leaders
Women leaders have been breaking barriers and shattering glass ceilings across various industries, proving that gender should never be a limitation in the pursuit of success. These trailblazers embody resilience, adaptability, and unwavering determination in their professional journeys, inspiring others to reach their fullest potential. In this landscape of empowerment, Vyshnavi Dabbir stands as a remarkable example. With over a decade of experience in the field of marketing, she has consistently demonstrated her ability to lead, innovate, and excel in both B2B and B2C realms.
Her journey from an MBA graduate to a successful marketing leader showcases the extraordinary capabilities that women bring to the forefront of their respective fields. Vyshnavi's career serves as a testament to the limitless possibilities for women leaders who dare to dream and strive for excellence.
In an in-depth conversation with Women Entrepreneur Magazine, Vyshnavi shares with us her professional milestones, success mantra and much more. Let’s hear it from her.
What are the key areas of expertise that you have developed in terms of content, branding and social media over the past decade?
Over the course of the past decade, my professional journey has led me to cultivate a diverse range of expertise in digital marketing, content marketing, branding, and social media. What began as a passion for writing and blogging during my college days evolved into a career that has taken me through a multitude of industries, from gaming and e-commerce to B2B SaaS. In this dynamic landscape, I've learned that an unwavering passion is the cornerstone of success, driving me to craft compelling narratives and foster brand growth. My journey has also been characterized by a willingness to take calculated risks, transitioning from smaller startups to corporate giants and back again, ultimately culminating in my leadership role within a fast-growing organization.
What is the underlying idea behind Clazar and are its key areas of specialization?
Clazar is the trusted cloud GTM partner for businesses in their cloud marketplace journey. We are helping businesses create a modern and efficient way to sell software and potentially drive revenues on cloud marketplaces.
What led me to be a part of Clazar’s team is that the founders have profound experience in cloud marketplaces, and it resonates in the brand's expertise in solving complex marketplace challenges. My role involves leading the charge for content and brand marketing across the US market, and I couldn't be more excited about the journey ahead.
In your opinion what are some of the most critical challenges you encounter as a marketer in today’s day and age? What steps do you undertake to overcome these roadblocks?
The marketing terrain has grown increasingly volatile, uncertain, complex, and ambiguous with each passing year. Customer expectations are soaring, awareness levels are at an all-time high, and customers are remarkably agile in choosing the brands they want to associate with. Marketing has shifted from a support role to a core business function, necessitating marketers to be cross-functional advocates, fostering relationships across teams, and driving value through holistic customer experiences.
As the world becomes smaller due to technological disruption, the onus is on marketers to deliver real business value while prioritizing the customer's needs, and this is the core of successful marketing endeavors. Being relevant to the current day, creating personalized experiences and data-driven marketing unfold the key to achieving marketing success.
“In today's dynamic marketing landscape, embracing agility allows marketers to authentically stand out & shine as their unique selves, as there is ample space for individuality to thrive”
Tell us about the professional milestones that you have achieved over the years. What makes these achievements important to you?
One of my most significant achievements has been spearheading a team within a bootstrapped organization, successfully guiding it through a remarkable journey from its initial stages to a successful IPO. I successfully led a team to embrace agility in the face of continuous changes, adeptly managed the integration of acquisitions, coordinated efforts across multiple teams, and efficiently navigated the chaos that often accompanies rapid growth. With the organization growing at a remarkable speed, it became imperative to ensure that our strategic planning and execution were finely tuned to facilitate even faster growth.
What is the success mantra that you follow as a business leader and as a new-age marketer?
In the tapestry of life, when one dares to envision capturing the sky, it becomes a testament to the incredible heights achievable through self-confidence. The ability to adapt to new environments, empowers individuals to navigate the currents of change with resilience. In a world where uncertainty is the only constant, the mantra of openness to new challenges transforms setbacks into stepping stones for growth. I believe that a harmonious blend of self-belief and adaptability, propels individuals to confront challenges, enabling them to not only withstands the winds of change but soars on the wings of possibility.
Vyshnavi Dabbir, Founding Member, Brand & Content Marketing, Clazar
Vyshnavi is an accomplished professional with a diverse and impressive background. Graduating as part of the second batch of MBA graduates from VIT University in 2013, she defied skeptics by choosing a technological institution for a business-focused program. Over a decade in the marketing field, Vyshnavi has effortlessly navigated both the B2B and B2C domains, gaining invaluable experience in startups and mid-sized enterprises. Her multifaceted career encompasses roles as a seasoned content marketing leader across diverse domains such as E-Commerce, Gaming and B2B SaaS.
Business Leaders You Admire the Most- Steve Jobs and Ratan Tata.
Advice for Women who Aspire to Become Business Leaders: In the face of unreasonable societal expectations and stereotypical norms, women should unapologetically follow their passions, set boundaries, and never settle for anything less than what they deserve.
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