Leaders

The genesis of behemoth brands is no secret - it's a masterful concoction of ingenious marketing and branding that sets them apart from the rest. Creativity is a wild mind and a disciplined eye. Having to keep imagination as the preview of life, creative aficionado Anoushka Sharma is always up with her A-game in the branding industry. Armed with a branding solution at her back, there's never a dull moment in Anoushka’s brilliantly creative mind. A holder of an International Business degree from Singapore, Unfit Studio gained its international perspective through this expertise. Unfit Studio is Anoushka Sharma's creative baby, a labour of love born out of her passion for all things creative. Alongside being the founder, she also keeps a keen eye on brand recognition, brand reputation, brand loyalty, brand identity, market positioning, lead generation, customer acquisition, customer retention, and sales growth. Let’s hear from her.

Take us through your early educational journey and the prior industry experience that you bring to the table.

After my schooling in Mumbai, I pursued my degree in International Business from Singapore. While my academic path may have taken a slight detour, my experiences studying Art Direction at the esteemed University of the Arts London left an indelible mark on me. As a creative soul, I've been captivated by the world of content creation since the tender age of 18. My passion has allowed me to explore a variety of fascinating fields, including fashion, lifestyle, interior design, and even the corporate world. Through it all, my hunger for innovation and my dedication to excellence have remained unwavering, propelling me forward on a journey of self-discovery and creative fulfilment.These explorations have not only enriched my skills and knowledge but have also deepened my connection to the boundless potential of the creative space. All in all, my journey has been a rich and fulfilling one, full of twists and turns that have shaped me into the versatile and innovative content creator I am today.

How unique is Unfit Studio and how are you looking after bearing the responsibilities in the capacity as a founder of the company

Based in Mumbai, Unfit Studio is my brainchild - a sanctuary for creativity to blossom and flourish. Our goal is to be the one-stop shop for businesses seeking to unlock their full potential through the power of branding. Bearing the responsibilities of a founder, starting something from scratch was always a benefit of the doubt. Uncertainties are a factor of great success is what I believe. Hence the insecurities were dropped and Unfit Studio came to life. Unfit Studio is a testimonial of teamwork and always will be.

Can you share some insights on how you tackle the challenges and roadblocks that come your way?

Every day, I find myself navigating the intricate maze of micromanagement. The delegation, that elusive art, can feel like throwing a boomerang into the wind - it may come back untouched, or it may never return at all. Making sure that the team is seamlessly aligned and keeping up with the attention to detail is another big challenge.If you are not facing a roadblock, you are not doing it right. However, the true measure of one's mettle lies in the ability to swiftly identify and surmount these obstacles. If you ask me nothing is impossible. This thought process has helped me at the most desperate times.

"The goal is to create and uphold design standards that reflect the cutting-edge of today's industry which has surpassed even my loftiest expectations"

What are some of the tools and key points that you employ to leverage your creative content in the current market scenario?

Rather than trying to unravel the complexity of the intricate, I find that dumbing things down can actually broaden the appeal to a greater audience. In a world awash with content, it can seem as though the internet is teetering on the brink of oversaturation. However, the reality is that there is always room for fresh perspectives and innovative approaches. Hence creating content in the blink of an eye is the only solution. With a unique touch never forget to address any trend. If you are coming across a setback, then those are the lessons for you to rise higher and better.

What has been your Success Mantra?

The journey of creating and establishing Unfit Studio as a branding solution has been a crowning achievement for me on a professional level. Our mission to create and uphold design standards that reflect the cutting-edge of today's industry has surpassed even my loftiest expectations. The name Unfit Studio itself has been a source of intrigue and curiosity, inviting people to delve deeper into our ethos and approach. For us, success is not a finite endpoint but a continual process of evolution and growth.

How do you foresee the social media landscape evolving going forward?

Casual content has topped social media feeds in recent times. But in a close-knit observation, this is definitely going to end up with a sense of boredom and redundancy with endless scrolling. Immersive Customer Experience is the next revolution that is going to take social media on a prowl.

Anoushka Sharma, Founder, Unfit Studio

A marketing aficionado who has created giant successful leaps in the field of branding and creativity. She is an exceptional creative officer with an international business degree from Singapore. With her keen eye for spotting and staying on top of current trends, Anoushka has become an expert in providing the perfectcreative and branding arena for companies looking to stand out.