India Media & Entertainment Sector Merging Traditional Mediums With Digital Technologies

By: Rachita Sharma, Managing Editor | Friday, 30 August 2024

The media and entertainment industry in Indian has been on an upward growth trajectory over the past several years. With media consumption increasing at a steady pace, India’s M&E growth has outperformed that of several developed nations.

According to reports, the industry grew by INR173 billion growing at 8.1% to reach INR2.3 trillion. Experts are pegging the industry to grow at 10.2% to reach INR2.6 trillion by 2024, and be worth INR3.1 trillion by 2026.

Although the pandemic came in and disrupted the industry’s meteoric rise, yet significant ground has been covered in the post pandemic world. Moving forward, digital media is expected to gain momentum. However, traditional media avenues such as television, print, OOH etc will continue to grow and be profitable.

At the helm of affairs in the Indian M&E industry are visionary leaders who sense the pulse of the nation and cater to consumers’ needs. The current edition of WER brings to you the success story of a few prolific women leaders from the Indian M&E industry.

In this magazine edition, meet Siddhie Mhambre, Founder & Studio Head, 88 Pictures. Siddhie has transformed the animation and VFX landscape with her visionary leadership. Her dedication to creative excellence and cutting-edge technology has propelled the studio from its humble beginnings to a global powerhouse, setting new industry standards with innovative projects.

We also introduce readers to Shimona Mathur, Associate Director, MnM Talkies. She is a prominent figure in the media sector. Through unwavering dedication and innovative approaches, she has consistently flourished in the ever-evolving media landscape, leaving an indelible mark on the industry. Her remarkable journey is a testament to her commitment to excellence and her ability to thrive in the dynamic realm of media.

Read in-depth interviews featuring these successful M&E leaders and know more about their approach to succeeding in the Indian M&E space.

Do let us know your thoughts.