Chief Creative Officers: The Creative Engine Behind Company Success

By: Rachita Sharma, Managing Editor | Wednesday, 29 November 2023

Women have the gift of creativity. It is believed that women engaged in creative fields like art, music, and literature are generally more creative than men. The creativity & design industry forms a major part of the Indian economy, providing immense potential to those seeking to have rewarding careers. A creative career can be a real challenge as it involves pursuing passion and working through ups and downs. Companies require creative designs for ideation, development, marketing and rollout related to products and services. Creative Designers play a vital role in helping a to company build a brand identity. Women Inspiring Creativity.

A broad designation that includes creative professions across multiple industries like publishing, broadcasting and advertising, A Chief Creative Officer (COO) leads the whole creative team by making decisions related to designs and aligning the overall creativity that is best with business objectivity. Effectively translates the design concepts to other executive directors in order to be executed by the creative teams. Creative Directors in the public and business sectors directs the art and graphic pictures of advancement products. They lead the art linked to merchandising materials, involving media, brochures, websites and advertising. Creative Directors are frequently needed to lead the design team which evolves designer.

In the current edition of Women Entrepreneur India, we introduce you to women leaders who are ace Chief Creative Officers.

We tell you the story of Mai Vejjajiva Timblick, Chief Creative Officer, Standard International.Mai Vejjajiva Timblick is a distinguished professional and creative visionary with a diverse background and extensive experience in the hospitality industry. She has been instrumental in redefining creativity and setting new standards in the field.

She is joined by Ekkta Verma, Founder & Chief Creative Officer, Wondrous. With 23 years of experience in mainline advertising, Ekkta started at Lowe Lintas in 2001, handling brands like LG, Wills Lifestyle, and Nestle. Later, she moved to Draft FCB Ulka for 10 years, where she launched Tata Docomo and earned accolades, including the Effie Grand Prix. At Wondrous, Ekkta has earned many accolades and taking Wondrous to newer heights.

Read more about these women leaders and their professional journey.