Raksha Bandhan: 9 Indian Sibling Partners Building Successful Businesses

By: Ayushi Dutta, Senior Correspondent

7. Aanchal Poddar and Aayush Poddar: Sibling Partners leading The Messy Corner

Aanchal Poddar and Aayush Poddar, Co-founders of The Messy Corner, turned their shared interest in travel into a design-led lifestyle business. The company focuses on personalised travel gear, tech accessories and lifestyle gifting. The siblings have divided responsibilities according to their individual strengths.

Aanchal Poddar brings her expertise in product aesthetics and marketing, while Aayush Poddar focuses on supply chain operations and corporate B2B growth. This division of labour has helped the bootstrapped company develop into a prominent multi-crore e-commerce brand without losing its focus on quality and design. An engaged social media community and strong word-of-mouth have also supported its growth.

Their partnership demonstrates how sibling-led businesses can benefit from operational trust, particularly when founders manage different parts of the organisation.

8. Neetu Bhatia and Akash Bhatia: Sibling Partners leading Zoonga

Siblings Neetu Bhatia and Akash Bhatia co-founded KyaZoonga, now known as Zoonga, after identifying a gap in India's digital ticketing ecosystem. The idea emerged from a frustrating offline ticketing experience during a family holiday. The siblings combined their professional backgrounds to create a technology-driven ticketing platform.

Akash Bhatia, a Silicon Valley software engineer, led the backend technology and data analytics. His sister, Neetu Bhatia, CEO of Kyazoonga, focused on consumer brand strategy, commercial operations, and global partnerships. Neetu is also an MIT graduate and former Wall Street investment banker. The company went on to ticket major events, including the 2011 ICC Cricket World Cup and Sachin Tendulkar's farewell match. It eventually expanded across ten countries and received backing from investor Ratan Tata.

Their story shows how different professional strengths can work together when supported by the trust that comes from a lifelong sibling relationship.

9. Stuti Gupta and Agnim Gupta: Sibling Partners leading Amrutam

Stuti Gupta and Agnim Gupta, Co-founders of Amrutam, took on the challenge of reviving their family's struggling Ayurvedic manufacturing business in Gwalior. When the siblings entered the business in 2016, it was on the brink of closure. They transformed the traditional B2B operation into a digitally focused D2C premium lifestyle brand, combining Ayurvedic formulations with e-commerce and content-led storytelling.

Stuti Gupta, a clinical psychologist, handles the brand's vision and narrative storytelling, while Agnim Gupta, an architect by training, oversees technology infrastructure and growth logistics. Their complementary expertise helped Amrutam develop a global presence while retaining its Ayurvedic foundation. The siblings' work also earned recognition on the Forbes 30 Under 30 Asia list.

Their journey demonstrates how the next generation can preserve a family business by modernising its model rather than simply continuing with traditional practices.

When Sibling Trust Becomes a Business Strength

These nine sibling partnerships come from different industries, backgrounds and business models, but they share one important quality: trust.

For some, the partnership is about carrying forward a family legacy. For others, it is about combining different professional skills to solve a market gap or build something entirely new. In each case, however, the siblings bring an understanding of one another that can help them identify strengths, recognise blind spots and make difficult decisions.

That does not mean family relationships alone guarantee business success. Sustainable sibling ventures also require clearly defined responsibilities, professional expertise, accountability and the ability to disagree constructively.

Yet, when these elements come together, the relationship can become a powerful advantage. For these siblings, having each other's back goes beyond a symbolic rakhi. It means sharing responsibility, protecting a common vision, filling each other's blind spots, and building something that can stand the test of time.

Their journeys show that sometimes, the person who understands your strengths and weaknesses best can also be the person who helps turn an idea into a lasting business.