
Women's Day: Women Tech Entrepreneurs Redefining India's Innovation Landscape
By: WE Staff
Alka Mehta, Founder & CEO, PayAid Payments Private Limited (Financial Services)

Empowering Women Entrepreneurs in Tier 2-5 Cities Through Digital Payments
Look around you and you will see that technology is everywhere. The Government of India, through MEITY has launched Digital India, a flagship program to transform India into a digitally empowered economy. While I wouldn't call myself young, I hope to take payment digitisation across to women entrepreneurs in tier 2-5 cities, help them have transparent accounting which will help them at a later stage when they want to avail loans or subsidies and also help them manage their money better.
Streamlining Business Operations with Tech-Enabled Payment Solutions
When any entrepreneur starts a business, they should prepare a business plan, register their company and automate as much of the processes that they can so that their business runs smoothly. Whether the company is B2C or B2B, payments are a large part of the problems that most businesses face, especially because they feel that getting a website built and selling online can be an expensive affair. It therefore becomes relevant to every online business to choose a partner who can help them with the payment collection and payment disbursal mechanism which is closely integrated with their website.
Message for Women of India
"Be strong, have a lot of fun and never ever ever give up, because you are meant for success! Be open to learning and also unlearning. Take responsibility for your actions. Integrity is also doing the right thing when nobody's watching."
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