Storytelling & Customizations Take Center Stage for Lab Grown Diamond Brand DiAi Designs
“This festive season, we’re focusing on making jewellery buying a more personal and engaging experience rather than just a transaction. At DiAi Designs, we’re weaving in storytelling through our digital platforms and in-person consultations to help women discover pieces that reflect their own style and sentiment,” says Disha Shah, Founder & Designer, DiAi Designs.
What’s something new that female consumer can expect this Diwali?
Instead of launching a single festive collection, our strategy revolves around customization and versatility. Women can personalize existing designs or co-create something entirely new - whether it’s stackable rings, minimalist mangalsutras, or everyday - elegant bracelets - so their jewellery truly feels like an extension of themselves.
By combining ethical craftsmanship, contemporary design, and a more experiential buying journey, we aim to help women find jewellery that celebrates both the season and their individuality.
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