
How India's Favorite Fashion Brands Prepare for Festive Season
By: WE staff
Beyond Discounts: Fashion Rental Company Flyrobe is bringing Luxury Fashion without the High Price Tags
“For us, this season isn’t just about discounts—it’s about reshaping how women approach occasion wear. While most brands are pushing purchases, Flyrobe is encouraging women to experience luxury without owning it. We’re seeing more and more women choosing conscious consumption, looking glamorous without the guilt of overspending or adding to wardrobe waste,” explains Aanchal Saini, CEO, Flyrobe.
What’s something new that female consumer can expect this Diwali?
Flyrobe is expanding its women’s collections across bridal, festive, and contemporary ethnic wear—so every shopper finds something to match her mood and occasion.
The focus is also on empowering female buyers through C2C model, where they can list their own wardrobes and earn, turning the season into one of joy and financial gain.
In the larger view, Flyrobe is driving sustainability by promoting rentals as an alternative to overproduction, giving each outfit multiple lives instead of a one-time wear.
“That blend of glamour, empowerment, and sustainability is what we believe truly speaks to today’s women,” adds Aanchal.