Xponentia Capital invests INR 75 Crore in Hair Care Solution brand Traya

By: WE Staff | Wednesday, 3 April 2024

Traya, a women-led hair care solution brand has acquired a whopping amount investment of INR 75 crore or around $9 million from Xponentia Capital in the undisclosed funding round. This investment will help the firm to play a great impact on the haircare market, serving a diverse range of efficient and customized solutions to their customers having hair-related issues.

Traya was established by Saloni Anand in 2019 which uses modern solutions to bring out the unique causes of hair loss in each of its clients and customizes remedies with utmost accuracy. The company has just launched a range specially dedicated to ladies, understanding their particular demands and preferences with regard to hair. Traya aims to provide customized hair care solutions to individuals in sync with the expanding need for specialized wellness products.

Claiming this investment, Saloni mentioned, "This funding will enable them to expand their mission of providing personalized and effective solutions to people with diverse hair-related issues. They are dedicated to assisting their customers to take control over their hair loss issues and help them feel confident again."

Rahul Bahri of Xponentia states, "Traya has expertise in acknowledging the hair loss issues and showcased success combating the problem through their innovative solutions. They use Ayurveda, Allopathy, and Nutrition."

This customized hair-care solution brand has served over 10 lakh customers through its comprehensive hair test, recommendation algorithm, and doctor approvals. Its products can be purchased through its website or e-commerce giants, Amazon and Flipkart. Traya competes with Vedix, SkinKraft, and Ravel Care in the customized beauty and personal care market.