WE HUB Telangana launches WE Corner for Empowering Women in FMCG Sector

By: WE Staff | Monday, 9 August 2021

WE HUB, India's first and only state-led incubator by the Government of Telangana to foster and promote women entrepreneurship, and Q-Mart today launched one of the first retail forward linkage support channels, "WE Corner," for its women entrepreneurs in the FMCG sector. This one-of-a-kind initiative was developed to provide women-led start-ups with market, customer, and supply chain access.

This will allow the FMCG startups in WE HUB to scale up their operations, allowing them to market and sell their products. Their products will be displayed on a 6.5-foot-high shelf space at the Q-Mart Gachibowli store.

The ‘WE Corner’ was inaugurated today by Shri Jayesh Ranjan, IAS, Principal Secretary IT E & C, and Smt. Shwetha Mohanty, IAS, Collector Hyderabad, Dr. Rahul Verma, Director of Q-Mart, Ms.Deepthi Ravula, CEO of WE HUB.

During the next three months, the performance of the products will be closely monitored and evaluated. Entrepreneurs will receive concrete feedback to ensure that they scale up in accordance with customer feedback. WE HUB collaborated with the selected start-ups to ensure compliance with statutory requirements and market standards.

Aside from market access, WE HUB startups received a slew of other benefits through this initiative, including: training for female entrepreneurs whose products did not meet market standards.

Increased the consistency and dependability of startups as suppliers in local and international markets, thereby extending the life of these small businesses.

Allows for the construction of the entire value chain to connect local enterprises in order to increase their capacity to not only meet local needs but also to expand into global markets.

MSMEs are able to develop the entire supply chain of promising industries. This increases the longevity of small businesses and increases their consistency and dependability as suppliers to both domestic and international markets.

It is the beginning of many opportunities for female entrepreneurs, and this effort is aimed at streamlining and standardising women-led SMEs in the state.

WE HUB is assisting its start-ups in implementing bar codes, digitising payments, packaging and labelling guidelines, structuring supply chain logistics, and creating processes to streamline businesses through the initiative.

WE HUB has been putting its vision of empowering women entrepreneurs into action through various initiatives and programmes. WE HUB has 57 partners on board, has facilitated 55 crores of funding for its startups, and has incubated 342 women-led startups to build an innovation culture and make an impact in the ecosystem.