Pee Safe Launches Within to Expand Women's Wellness Portfolio

By: Women Entrepreneurs Review Team | Monday, 7 September 2026

Pee Safe has ventured into the broader women’s wellness space with the launch of Within, a science-backed wellness brand designed to support women’s changing health, nutrition and lifestyle needs.

With Within, Pee Safe is expanding its women-first approach into wellness and nutraceuticals, addressing a wider range of health and lifestyle concerns. The brand will initially be available through its own website, with plans to expand across other digital platforms.

Within’s first range includes three targeted formulations. Inner Bloom supports gut and intimate wellness, Lean Mode focuses on weight and appetite management, while Her Rhythm is designed to support menstrual and hormonal wellness.

Key Highlights:

• Pee Safe launches Within, a women’s wellness and nutraceutical brand
• Three products target gut, weight, and menstrual wellness
• Within plans to expand its portfolio over the next two to three years

Vikas Bagaria, Founder of Pee Safe, said, “Pee Safe was built on the belief that women shouldn’t have to accept everyday health concerns as something they simply have to live with. With Within, we’re taking that belief into women’s health and nutraceuticals, recognizing that a woman’s needs evolve through her 20s, 30s and 40s, and cannot be addressed with a one-size-fits-all solution.”

“We’re building products around specific health needs, backed by science, medical expertise and a deeper understanding of women’s bodies, rather than following trends. Our ambition goes beyond supplements; we want Within to help women understand what’s happening within their bodies, have the conversations they’ve often been hesitant to have, and make more informed choices about their health.”

The company says the experiences it has had with women over the years has led to consumer insights that have been used in the design of Within's products. Every formulation is created to address certain wellness issues and tested and improved by the brand's medical advisory board.

Within is also committed to quality and safety as major components of its product development. The products are produced in the facilities that are certified by the standards such as GMP and ISO and the facilities that are FDA registered and HACCP certified are FSSAI licensed. The ingredients are extensively tested for safety and quality, the company said.

The Within portfolio will first be available on within.in and then be extended to other digital platforms, and will cost between ₹800 and ₹1,500 each. The brand is also creating an education-focused community via its social media accounts.

Community is another aspect of Within's offering, and the brand is dedicated to providing a safe space for women to obtain accurate health information, ask questions and freely discuss wellness topics that are often ignored.

Pee Safe said it'll increase Within's portfolio in the coming two to three years as per the evolving health concerns of women and the brand will become a significant part of its growth.