Regardless of the size or location, GoDaddy has started a new marketing campaign in India emphasising the advantages of having an online presence to make businesses "visible" globally. The initiative aims to encourage and equip more female entrepreneurs to use the internet and broaden access to opportunities.
Nikhil Arora, VP and MD of GoDaddy India, said the company encourages business owners to consider new ways to be seen by customers as they build websites and establish an online presence for their company. “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. The campaign is our way of raising awareness with India’s SMBs and MSMEs to make the most out of having an online presence.
We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world. At GoDaddy we aim to uplift the spirits of entrepreneurship and help them to create, grow and manage their businesses with the help of our online tools and services,” he added.
The female lead is pictured in the new advertisement exploring a Jaipur market street. Disappointed with the pathetic status of small businesses, she takes action to encourage owners to expand by building a website. The TV commercial for the campaign focuses on the necessity of moving businesses online while emphasising how GoDaddy is a one-stop shop and a top supplier of online resources and services for small businesses.
The campaign TVC reaffirms GoDaddy's commitment to providing clients with the resources, knowledge, and support they need to turn their original ideas and self-initiative into profitable ventures.
The campaign has been launched in seven regional Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu. It was developed and conceptualised by the Mumbai-based creative agency Tilt Brand Solutions, and it will be featured on media platforms like TV, FOS, Display, OLV, social, and PR.
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