Anushka Sharma is the New Brand Face for L'Oreal Paris

By: WE Staff | Thursday, 8 September 2022

Anushka Sharma has been named the brand ambassador for L'Oréal Paris in India. The business claimed she has been a vocal supporter of efforts to create a more inclusive society, which aligns with its basic principles and charitable endeavours. Sharma will serve as the spokesperson for the skincare advancements that the company will be introducing to the Indian market. 

Anushka Sharma said, “I have always admired them for pioneering innovation in the beauty industry with superior and exemplary products backed by science that the women of today need. With this partnership, I look forward to making a positive impact in the beauty industry, making it more inclusive for women. It’s amazing to see an international brand supporting women to be the best version of themselves through unique initiatives and messaging. I hope to further support the brand’s vision by spreading the message of worth and empowerment to every beautiful woman out there."

The company's general manager, Divya Reddy, stated, “We are delighted to welcome Anushka Sharma. She shares the mission of the brand to champion women empowerment and celebrate their beauty because they are all worth it. With science and innovation at the core, we strive to create a difference in the Indian skincare market with our differentiated products which are validated by dermatologists and backed by science. We are ecstatic to join hands with Anushka to drive the skincare revolution in India."

 She will also appear in a promotional movie for the brand that is set in Paris. The market for skincare products in India was estimated to be worth $2,478.4 million in 2017 and is expected to grow to $5,033.7 million by 2027, at a CAGR of 9.5%.

The experts also suggested that a programme be developed to educate transwomen about their legal rights, counsel transwomen's parents and families against abandoning their children, and grant transwomen access to property rights.

The experts also praised the Transgender Persons (Protection of Rights) Act, 2019, and emphasised the importance of its thorough implementation. The need for skill-building workshops for transwomen, medical and social protection plans, access to insurance, implementing an inclusive curriculum in schools to sensitise students and teachers due to the high rate of school dropouts among transgender people, as well as the establishment of a national helpline for transwomen's issues, were also suggested.