A Safe Menstruation Cup for Women named "AmTrue" Wins the International Glory Awards 2022

By: WE Staff | Saturday, 3 December 2022

The "AmTrue" Q-Cups were developed by Ashish Dattuji Wanjari, who also founded Matruchhaya Wellness Pvt. Ltd., and were recognised with the International Glory Awards-2022 for being the most innovative and revolutionary product of the year 2021 for women's menstrual cycles. He and his wife, Ichchha Ashish Wanjari, who is also a co-founder of the company, accepted the award from Bollywood star Shilpa Shetty.

In September 2021, Ashish Dattu Wanjari and Ichchha Ashish Wanjari established the business. They later came up with the concept of producing their product, "AmTrue," with the goal of setting the standard for personal hygiene and care items.

Ichchha Ashish Wanjari, his wife, was unable to carry out her customary activities during these periods each month since she was experiencing period problems and coping with a variety of concerns like leakage, rashes, burning sensations, irritation, infections, and odour problems. Ashish got the concept for this product from here. I wish I were a boy so that I would not have to deal with these every month, she used to say.

Ashish conducted research on the various menstrual hygiene products available in India and found that the use of sanitary napkins was mostly to blame for all of the aforementioned problems her wife was experiencing. Menstruation cups, which were purported to be safer and more comfortable than sanitary pads, came to his attention later.

He then had his wife purchase a typical menstrual cup from the store, which was later discovered to be a Chinese-made item.

The co-founder and I decided to conduct some health-related research on the product because Indians don't normally trust the durability and quality of Chinese products, and because the co-founder was using it herself. More extensive research indicated that 90% of the menstruation cups available at the time were made in China using subpar materials.

Additionally, they learned that all of those menstrual cups are made of medical-grade solid silicone, and that there is a chance that during manufacture, the silicone might get contaminated with additional toxins, bacteria, or chemicals that could hurt the user. With all the information they had, it made more sense to them to manufacture their menstrual cups with an eye toward the hygiene and wellness of women.

The business established a presence in the market in its first year. They are all getting ready to introduce a line of vegan personal care items. Their following product, Neem Face Wash, is slated to launch in a few months.

The Premium Menstrual Q Cup does not leak or leave stains on garments during light or heavy periods. They decided to produce the cup in India using liquid silicone. Women should try AmTrue if they use menstrual cups, regardless of brand, including Q Cup.

To keep them safe from infections, use menstrual cup wash that is organic, natural, and of the greatest calibre.