Leaders

The finance industry has witnessed a remarkable transformation in the past couple of years. It was once considered a male-dominated domain, but today, it is no longer dominated by one gender, as numerous women leaders have excelled in this sector, defying stereotypes and biases. They have not only demonstrated their capabilities but have also paved the way for future generations of women to thrive in finance.

Poonam Chaudhary, Vice President of Angel One, is a shining example of such a leader. Her journey exemplifies her unwavering dedication and passion for finance, showcasing that gender should never be a hindrance to success. With approximately 15 years of experience, Poonam has held various roles within her current organization and has spearheaded significant initiatives.

Poonam is a relentless advocate for women in finance, overcoming industry biases with self-confidence and self-belief. Poonam's leadership extends beyond her role, as she actively engages in projects aimed at educating people about financial matters, contributing to a more inclusive financial landscape. Additionally, she shares her expertise through guest panel interaction at IIMK, addressing advanced strategic management courses, further demonstrating her commitment to fostering knowledge and leadership in the finance industry

What are some important facets of your life and professional journey?

I completed my education in Mumbai, obtaining a degree in Banking Insurance (BCBI) from the University of Mumbai. Following that, I attended a 1yr management development program to earn a professional certification in Advanced Strategic Management & and Entrepreneurial decision making from IIMK, Kozhikode. Currently, I am enrolled in an Executive Post Graduate Program with IIMK, which will be completed in 2025. I started my journey with Angel One as a senior manager and currently hold the position of Vice President of Offline B2B Business. One of my significant achievements includes spearheading the establishment of the mutual fund business in 2015, where I played a pivotal role in setting up the entire team and streamlining the operational processes.

Additionally, I have actively participated in various initiatives aimed at enhancing the overall customer and partner experience.

Over the years, I have consistently received recognition, including year-on-year awards from CMD and CEO Club. I attribute these achievements to the collaborative efforts of my exceptional team. Prior to joining Angel One, I spent three to four years in the regulated broking industry. Subsequently, I invested two to two and a half years in the franchisee or retail licensing business.

Tell us about industry expertise and how your prior experience enhances your role as a finance leader today.

Over the years, I've developed key areas of expertise in the financial industry that empower me to be a better finance leader today. One of the most significant skills I've acquired is the ability to make data-driven decisions. I have learned how to analyze and interpret data effectively, which allows me to make informed and strategic decisions that positively impact the business.

Furthermore, I've gained insights into how to identify opportunities for innovation and implement strategies that can disrupt the market positively. Another valuable skill I've honed is the ability to understand and meet the diverse needs of customers in the finance sector.

“Throughout my journey, i've always believed in the power of selfconfidence & self-belief. Regardless of the skill set, knowledge, or experience one possesses, it's crucial to have faith in oneself & not be swayed by negative feedback”

Introduce us to Angel one. Tell us about the various responsibilities you shoulder as the firm’s VP.

Angel One (formerly known as Angel Broking) is a FinTech brand that offers a one-stop solution for all financial needs of an individual. As a digital broker, Angel One, caters to more than 16 million clients spread across 98 percent of India’s pin codes.

As the VP, my responsibilities encompass both offline and online B2B business operations. I primarily oversee the online business segment, which serves approximately 21,500 partners as of March 2023. These partners are integral to our indirect channel, authorized to acquire and service customers.

What are the key challenges you face as a finance leader, and how do you overcome them?

As a finance leader, I've encountered several critical challenges in my role. One of the foremost challenges is the prevailing perception that finance is a male-dominated domain. There's a common bias that males are more suited for this field, which I've had to navigate. However, I view this feedback as an opportunity for personal growth and learning, continuously improving in this space.

In addition, my role in a hardcore sales and marketing field within a highly regulated industry presents distinct obstacles. It becomes essential for me to educate partners on the intricate do's and don'ts, especially from a compliance standpoint. Moreover, travelling extensively across the country, particularly as a female professional, comes with its set of unique expectations and challenges.

 To overcome these roadblocks, I rely on my team's support and collaboration. We engage in numerous projects and initiatives to educate people across India on the fundamental aspects of the equity market and financial products, contributing to a more inclusive and informed financial landscape. This helps me address the challenges I encounter as a finance leader.

Tell us about the success mantra that you follow as a business leader.

Throughout my journey, I've always believed in the power of self-confidence and self-belief. Regardless of the skill set, knowledge, or experience one possesses, it's crucial to have faith in oneself and not be swayed by negative feedback. Instead, I've learned to view criticism as an opportunity for improvement and growth, turning setbacks into learning experiences. There is always room for improvement, and I view challenges as valuable lessons on the path to success. Nothing can stop you if you are firm in your decisions, and if you are interested or passionate enough in your career or field. You will be able to achieve whatever you can.

What would your advice be for the aspiring women entrepreneurs?

My advice for aspiring women entrepreneurs is to never allow others to dictate what should be prioritized in your life. As a woman, we are already capable and empowered individuals. The industry should acknowledge our existing empowerment, and we don't need special treatment or a challenge-free journey to prove ourselves. Keep moving forward, knowing that we possess all the capabilities to make decisions and handle challenges independently. My advice to all women leaders is to take pride in your accomplishments but never become complacent. There's always more you can achieve, so keep striving, improving and stay focused on your goals.

Poonam Chaudhary, Vice President, Angel One

Poonam Chaudhary is a seasoned finance professional with a remarkable leadership journey. She is known for spearheading significant initiatives, advocating for women in finance, and actively engaging in projects focused on financial education.