CDO: Where Tech Meets Marketing

By: Rachita Sharma, special Editor | Monday, 9 May 2022

If there has been one key take away from the global pandemic, it is that brands `MUST' embrace digital transformation and even go `Digital-First'. The challenges brought along by the Covid-19 crisis motivated companies across the world to regroup and approach business from a fresh perspective.

 As companies took stock of the situation and strategized the next steps, the only avenue that came forward in order to ensure companies were future-proof was to adopt digital trends whole heartedly. This consequently brought to the fore, the role of the Chief Digital Officer or a CDO.

As we see more companies walking the talk when it comes to going digital, it is CDOs who map the blueprint of the company's journey towards digital transformation. Amalgamating technology and marketing roles perfectly, the CDO leads the C-suite to navigate the choppy waters of the digital terrain.

They do so by developing corporate foresight capability and making data monetization swifter. A CDO also helps organizations in gaining competitive advantage through data and AI-enhanced products and services.

A CDO also helps companies make smarter business decisions by leveraging valuable insight on market trends, emerging digital technologies and by gauging how consumer preferences evolve. A CDO not only aids organizations in unleashing the true value from digital tools, but also impacts the company's bottom line.

It is also interesting to note that the CDO is one role where women have been outperforming men tremendously. A research by Gartner notes that the number of female CDOs has been growing drastically every year.

The current edition of Women Entrepreneur features some of the most accomplished women CDOs from the industry. We delve deep to understand their perspective on digital transformation and leadership in today's post Covid era.

Do let us know your thoughts.