
5 Middle Eastern Shepreneurs Merging Fashion with Sustainability
By: WE Staff | Sunday, 15 June 2025
Hessa Falasi, Hessa Falasi
A middle Eastern Businesswomen Hessa Falasi is the Emirati Creative Director and Founder of her namesake luxury abaya brand that was established in the year 2011 in Dubai Design District. She was amongst the first to popularize the now-iconic belted and folded abaya, combining traditional modesty with modern aesthetics accompanied by beautiful fabrics and bold colourways.
Her designs have gained her global recognition, making her one of the most searched Emirati modest-fashion designers. She has dressed high-net-worth individuals throughout the GCC. Famous for blending travel and art, Hessa is now extending her design vision into interiors and luxury lifestyle accessories.